In The Treehouse

By: Michael Conner
  • Summary

  • In the Treehouse is a weekly series that invites business owners to share their dreams, challenges, and entrepreneurial journeys. Inspired by the nostalgic magic of childhood treehouses, the show creates a friendly and engaging space to explore the ups and downs of building a business while keeping the big-picture vision alive. Join the conversation and rediscover the imagination and ambition that fuel success.

    © 2025 In The Treehouse
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Episodes
  • ITTH E5 - Building Dreams: Joe Wargo on Resilience and Smart Homeownership
    Jan 16 2025

    This episode of In the Treehouse features Joe Wargo, founder of Summerfield Mortgage, who shares his inspiring journey from his roots in a steel town in Pennsylvania to establishing his own mortgage brokerage.

    Host Michael Conner dives into Joe’s personal history, the lessons he’s learned in the mortgage industry, and his passion for mentoring others.

    • Humble Beginnings and Blue-Collar Roots

    Joe Wargo reflects on his upbringing in Clareton, Pennsylvania, a town centered on steel and iron industries.

    He shares how the strong work ethic instilled by his family shaped his life and career. J

    oe’s early aspirations of becoming a heavy equipment operator evolved into a career in finance, starting in banking and eventually transitioning to mortgages.

    • Navigating the Mortgage Industry

    Joe details his 30-year career journey, emphasizing how he developed expertise in mortgage planning.

    He uses the mantra “Big Numbers, Simple Math” to simplify complex decisions for his clients.

    By focusing on transparency and education, Joe helps clients make informed choices, such as calculating the benefits of interest rate buy-downs versus lower sales prices.

    • Mentorship and Dreams of an Incubator

    A passionate mentor, Joe dreams of turning his brokerage into a "mortgage broker incubator."

    He envisions nurturing new talent, providing them with tools, exposure, and guidance to eventually strike out on their own.

    He celebrates success stories where former team members thrived under his mentorship and pursued their dreams.

    • Service and Community Involvement

    Through Rotary and other local initiatives, Joe actively supports community service projects, including organizing fundraisers like the Mayor’s Corporate Challenge and Stand Up For Kids.

    His commitment to service blends seamlessly with his business philosophy, fostering relationships built on trust and shared values.

    • The Power of Adaptation in Business

    Joe emphasizes the importance of adaptability in the face of challenges, like the volatility of the real estate market.

    He discusses lessons learned during economic downturns and highlights how successful entrepreneurs pivot and remain resilient.

    His experience navigating industry shifts serves as inspiration for other business owners.



    Joe Wargo’s story is a testament to the power of perseverance, a strong work ethic, and the ability to dream big.

    His passion for helping others—whether it’s mentoring young loan officers or simplifying the mortgage process for clients—shows how business success can align with personal fulfillment and community impact.

    As Joe continues to grow Summerfield Mortgage and give back to the community, his vision of making the mortgage process approachable and his dedication to service leave a lasting impression.

    If you’re looking for inspiration to simplify the big decisions in your life or to build your dream business, Joe’s story offers valuable insights.

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    45 mins
  • ITTH E4 - Mastering the Art of Genuine Connection with Steve Beecham
    Jan 9 2025

    In this insightful episode of In The Treehouse, host Michael Conner sits down with Steve Beecham, owner of Hometown Mortgage and Georgia Home Heating and Air.

    Steve shares his entrepreneurial journey, his failures, and his philosophy that true success stems from helping others achieve their goals.


    • The Power of Reciprocity

    Steve’s breakthrough moment came when he helped a client find employment for her husband.

    This act of kindness led to a stream of referrals, teaching him those relationships, not transactions, are the foundation of business success.

    His guiding principle: "Help others, and success will follow."

    • Navigating the J-Curve in Business

    Entrepreneurs often face a "valley of despair" where early struggles challenge their resolve.

    Steve emphasizes persistence and adaptation during these lows, citing his experience across industries, from clothing retail to recycling and beyond.

    • Community and Visibility Are Crucial

    "People can’t spend money with you if they don’t know you exist," Steve advises.

    Being a known entity in your community and clearly communicating your unique value helps you build trust and visibility.

    • Lead with Assets, Not Agendas

    Steve underscores the importance of offering value before seeking a sale.

    By identifying and addressing others' needs, you open doors for collaboration and long-term relationships.

    • Redefining Retirement and Purpose

    Having reached a point of satisfaction in life, Steve reflects on shifting from personal ambition to helping others succeed.

    His work with Alpharetta’s community and new ventures reflects his commitment to purpose-driven leadership.


    Steve Beecham’s story is a testament to the power of persistence, adaptability, and service. His journey highlights the importance of focusing on people, not just profits.

    Whether you're launching a startup or scaling a business, Steve’s insights remind us that building relationships is the most sustainable path to success.

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    47 mins
  • ITTH E3 - Harmonies of the Past and Future
    Dec 19 2024

    In this episode of In The Treehouse, host Michael Conner welcomes the dynamic duo of Sean Johnson and Big Jay Nelson—both Rock and Roll Hall of Famers and longtime members of Little Richard's legendary band.

    Their stories take us through decades of unwavering dedication to their childhood dreams, extraordinary musical journeys, and the business ventures that have followed.

    • Childhood Dreams That Ignited a Lifelong Journey

    Sean and Jay share how their love for music started in their "treehouses" of imagination—from Sean performing conga at six to Jay's closet stage filled with dreams of showbiz.

    • Meeting Little Richard and the Power of Divine Timing

    A chance encounter with Little Richard in Los Angeles turned into a transformative opportunity, proving the importance of faith, preparation, and seizing the moment.

    • Lessons from the Road: Living and Preserving a Legacy

    Their time with Little Richard gave them incredible experiences—from touring with legends like James Brown and Michael Jackson to performing at President Bill Clinton’s inauguration.

    • From Music to Business: Building Axel Commercial Roofing

    Transitioning from the stage to entrepreneurship, they shared how they've brought the same passion and integrity to running their successful roofing business.

    • Keeping Dreams Alive: Legacy and New Aspirations

    The duo is now focused on honoring Little Richard’s legacy through the Tutti Frutti Music Festival and a documentary, while planning for future tours with his iconic band.


    Sean and Jay remind us that dreams evolve but never expire. With faith, dedication, and hard work, those childhood imaginings can become a reality far greater than we ever envisioned.

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    58 mins

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