• In Clear Focus: Ad Fraud Detection and Prevention with Rich Kahn

  • Dec 31 2024
  • Length: 29 mins
  • Podcast

In Clear Focus: Ad Fraud Detection and Prevention with Rich Kahn

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  • Summary

  • IN CLEAR FOCUS: Rich Kahn, co-founder and CEO of Anura.io, delves into ad fraud, projected to cost businesses $100B this year. Rich shares insights on identifying fraudulent traffic, including Sophisticated Invalid Traffic (SIVT), using advanced detection techniques. He emphasizes third-party certification, cohesive fraud prevention strategies, and why marketers must reject fraud as a business cost. Explore how vigilance and Anura’s solutions can protect budgets and improve ad performance.
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