This episode is brought to you by Beyond Se Habla Español: The Law Firm Mastery. If you’re tired of guessing your way through marketing to Hispanic clients, this program is your roadmap to success. Learn how to connect authentically, convert leads into cases, and build a legacy that lasts. Join the waitlist at nanatomedia.com/mastery.

The dust has settled on the 2024 U.S. Presidential Election, and while the candidates might be moving on, the lessons from this election are just getting started—especially if your law firm wants to grow its Hispanic client base.

In this episode, Liel and Grace unpack what worked, what didn’t, and what law firms can learn from the campaigns’ efforts to court the Hispanic vote. From the creative highs (a cumbia for Kamala!) to the questionable (Trump on a garbage truck), we’re dissecting strategies, messaging missteps, and surprises that made a difference.

But don’t expect us to spill all the secrets here—if you want to know why cultural intelligence is the ultimate marketing superpower or how a 1979 salsa hit became a political jingle, you’ll have to tune in.

Links and Resources Mentioned:

• How Latinos Voted in 2024 (AS/COA)

• Cumbia Composed for Kamala Harris (Record)

• Trump’s Salsa Spin on “Juliana” (YouTube)

• Ted Cruz’s Corrido Campaign Song (YouTube)

• Latino Voting Patterns and Key Trends (Pew Research)

• Influencers Who Shaped the Latino Vote (AS/COA)

Enjoyed this episode? Don’t forget to subscribe and leave us a review! Your support keeps us digging deep into the insights that matter most for your law firm.

In the latest episode of the In Camera Podcast, Grace and Liel tackle the evolving landscape of employment retention tax credits with new insights from a recent conference. They unravel the complexities of IRS processing challenges, fraud impacts, and the potential for claim closures and re-openings, delivering essential updates for the legal sector.

Shifting focus, they also dissect the intricacies of legal marketing, emphasizing ethical lead generation and the nuanced regulations surrounding veterans' settlements. The dialogue is a call to action for law firms to prioritize transparency and compliance in their marketing strategies.

Listeners are treated to vital takeaways on leveraging financial incentives like tax credits, the importance of ethical marketing to maintain a law firm's integrity, and the need for proactive adaptation to regulatory changes. This episode is a treasure trove for legal professionals aiming to navigate the intricate dynamics of tax opportunities and marketing ethics in today's legal environment.

Welcome to our conversation.

Resources mentioned in our episode:

• ERTC Updates
• Learn Mass Torts 
• Latest Camp Lejeune Lawsuit Updates

Enjoy the show? Subscribe and leave us a review! Don’t forget to send us your questions and comments at ask@incamerapodcast.com.

Harnessing the power of AI in the legal field has never been more vital, and ChatGPT-4 Turbo is leading the charge. Law firms are finding themselves at a pivotal juncture where adapting to technological advancements isn't just beneficial; it's essential for staying competitive.

In this week's episode, Liel and Grace take a deep dive into how ChatGPT-4 Turbo is revolutionizing law firm operations. They discuss its remarkable ability to access and utilize local state regulations and legislation, a feature that proves invaluable for content creation and strategy formulation in legal practices.

The conversation also touches upon the multifaceted role of AI as a supplementary tool in the legal industry. From enhancing content creation to aiding in document reviews, image creation, and audio voiceovers, AI's utility in modernizing law firm operations is underscored. This episode is a must-listen for law firms looking to leverage AI technology to boost their efficiency and maintain a competitive edge in an evolving legal landscape.

Resources mentioned in our episode:

• The 2023 Business of Law Conference Overview
• ChatGPT-4 Turbo new updates and features

If you enjoy the show, subscribe and leave us a review! Don’t forget to send us your questions and comments at ask@incamerapodcast.com.