In this episode of The New Frontier, Jo and Max welcome Yoni Kozminski, a seasoned global digital marketing entrepreneur with over 15 years of experience working with major brands like Mercedes-Benz, MasterCard, and Sony. Yoni shares his journey, starting from his early career in launching social media strategies for big brands, to his transition into the e-commerce and Amazon space. He discusses how he helped scale an e-commerce business and built systems and processes that led to significant growth. Now, Yoni focuses on helping other companies streamline operations and hire top-level talent through his two companies, MultiplyMii and Escala.

The conversation delves into the importance of building scalable processes in business, especially for e-commerce and Amazon sellers. Yoni offers actionable insights on how businesses should approach scaling, emphasizing the need for clarity in operations and the right timing for hiring. He highlights the power of process documentation and how his companies help clients design effective Standard Operating Procedures (SOPs) to drive growth. Yoni also touches on lessons learned from scaling too fast and the value of building a team that aligns with the company’s long-term goals.

The episode wraps up with discussions on remote hiring, particularly in the Philippines, and how businesses can successfully onboard and manage offshore teams. Yoni explains the framework his team uses to create an engaging onboarding experience and how technology and processes can replicate the in-person experience, making remote hiring more seamless. He also offers resources for business owners looking to enhance their hiring strategies and operational processes, giving listeners valuable takeaways on scaling their businesses effectively.

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