In this conversation, Doug Jones interviews Keith Jones, an entrepreneur who shares his journey from the corporate world to creating impactful social initiatives. They discuss Keith's involvement in Bumrun, a creative campaign to raise awareness for colon cancer, and how his upbringing influenced his entrepreneurial spirit. Keith elaborates on his transition to social impact work, the founding of Brand Van, and the importance of crowdsourcing creativity for charitable causes. He emphasizes the significance of leadership, taking action, and focusing on making a difference in the world.

takeaways

• Bumrun creatively addresses colon cancer awareness through humor.
• Upbringing plays a crucial role in shaping entrepreneurial mindset.
• Transitioning from corporate life to social impact can be fulfilling.
• Brand Van aims to uplift charities through design and creativity.
• Crowdsourcing can effectively mobilize creative talent for good causes.
• Leadership involves inspiring others to take action.
• Focus on fixing one thing to make a difference.
• Every action taken can lead to further opportunities.
• Creativity should be leveraged to solve societal issues.
• Community engagement is essential for impactful branding.

Chapters

00:00
Introduction to Keith's Entrepreneurial Journey

01:27
Foundational Influences and Early Creativity

04:25
The Corporate Pivot: A Life-Altering Decision

10:43
Launching Brandvan: A New Purpose

17:24
Building a Community of Creatives

21:55
Advice for Young Entrepreneurs

25:02
Innovative Branding for a Serious Cause

29:04
The Future of Social Impact Organizations

32:50
Creative Inspirations and Recommendations

• In this final episode of Season 3, Wade chats with Richard Piotrowski who is the publisher of Brewers Journal Canada. He is also the newly hired Executive Director of the Yarmouth and Area Chamber of Commerce.
• Richard describes himself as a Serial Entrepreneur, always looking for exciting opportunities.
• The story of his discovery of the Yarmouth area and his family’s decision to settle into Rural life here in Southwestern Nova Scotia makes for great listening.
• If you want to find out more about Brewers Journal Canada visit their website brewersjournal.ca
• You can follow the YAS Drinks Fest on Facebook and Instagram
• Follow the Yarmouth and Area Chamber of Commerce on their website yarmouthchamberofcommerce.com and on Facebook
• To find out more about Rural innovation and what Ignite does, check out IgniteAtlantic.com. Ignite can be found on Facebook and Instagram.
• Follow Wade on Linkedin and on Facebook.

• Malcolm Seaboyer is a marketing manager working in tourism and on the side – and strictly voluntarily – works with a great group of dedicated volunteers on the Y-CON Gaming & Comics Convention.
• Y-CON has shown enormous growth since its beginnings in 2019, enduring through the pandemic, growing steadily. and this year it has outgrown its original location with upwards of a thousand participants expected to take in the 3 day event in Yarmouth.
• To find out more about Y-CON and their events visit their website yarmouthcon.com
• Follow them on Facebook, Instagram, X, Twitch and YouTube.
• To find out more about Rural innovation and what Ignite does, check out IgniteAtlantic.com. Ignite can be found on Facebook and Instagram.
• Follow Wade on Linkedin and on Facebook.