THE NATIONAL TRUST DEFICIT - PART III

The U.S. trust deficit is permeating across all of our most-influential American institutions, from government to big business to public health to education and the news media.

And there are some valuable lessons to learn in studying this wide-spread deficit.

But throwing more storytelling, more messaging and more content creation at the problem is fruitless. In fact, following that advice may only dig the hole deeper.

All of the above tactics add up to nothing more than a new verbal varnish on the same old mind set that got us where we are today.

But there is a road to redemption. And while the strategy to get there may not qualify as rocket science, it apparently isn't common sense either.

Join us today for the final episode in our National Trust Deficit series -- and learn what important steps lie ahead in restoring trust in our American institutions.

Welcome to this episode of IT'S A PR THING, where we tackle Part II of our series on the U.S. National Trust Deficit.

In Part I, we learned the data that's defining the national trust deficit, but this week we dive into the reasons why -- straight from the public -- and how their lack of trust is impacting and reshaping American life.

And it boils down to one simple concept that appears to be missing in the public's relationship with all of these institutions.

But the road to redemption is still in sight, yet the first step on that journey requires us to understand and act.

And every organization that represents these U.S. institutions of influence can help to carry that banner.

So hit that button and let's dive into some PR learning tough love.

Today we’re starting a series on TRUST.

If you've have been following the public discussion, you know we have a trust deficit in high gear right now.

It's actually a global issue, aggravated by the public’s perception of how the pandemic was handled.

But we're going to cover the trust deficit from a U.S. perspective - and connect the dots so you can see this trust deficit is not simply due to a singular issue, or industry; or the presidential election or confined to either the public or private sector.

It's a multi-faceted issue that runs the gamut across government, business, education, the healthcare field and the news media. And every PR professional needs to be awake and aware of how this is impacting society.