• China's Tourism 2024 Highlights

  • Jan 8 2025
  • Length: 14 mins
  • Podcast

China's Tourism 2024 Highlights

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  • Summary

  • China's tourism industry experienced explosive growth in 2024, driven by various factors.

    Viral marketing campaigns, including a popular TV drama and video game, propelled lesser-known destinations like Altay and Shanxi into the spotlight.

    Government initiatives, such as relaxed visa policies and infrastructure improvements, significantly boosted both domestic and international tourism.

    Celebrations of China's cultural heritage, from the Beijing Central Axis's UNESCO inscription to the recognition of seven villages as "Best Tourism Villages," further enhanced the country's appeal. Record-breaking numbers during Golden Week and the success of unique attractions, like Harbin's ice festival and Tianshui's viral malatang dish, highlighted the dynamic and innovative nature of China's tourism sector.
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