• Episode 1. Marketing paradoxes

  • Jan 4 2025
  • Length: 14 mins
  • Podcast

Episode 1. Marketing paradoxes

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  • Summary

  • Episode 1. Marketing paradoxes.

    In this episode I'm sharing my own journey into marketing and discussing paradoxes of marketing, such as balancing profit / sales vs reducing consumering, personalisation vs privacy and more.

    Research highlight: Huang, S., & Lin, S. (2024). EXPRESS: Do More “Likes” Lead to More Clicks? Evidence from a Field Experiment on Social Advertising. Journal of Marketing.


    The views expressed in this podcast are my own and do not necessarily reflect those of my employer, institution, or any affiliated organizations. This podcast is for informational and educational purposes only and does not constitute professional advice. Opinions shared by guests are their own and may not align with my views or the purpose of this podcast.
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