• Bonus episode. This is marketing

  • Jan 4 2025
  • Length: 11 mins
  • Podcast

Bonus episode. This is marketing

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  • Summary

  • In this bonus episode, we are discussing examples of marketing with the aim to understand what marketing really is.

    Research highlight: Grewal, D., Satornino, C. B., Davenport, T., & Guha, A. (2024). How generative AI Is shaping the future of marketing. Journal of the Academy of Marketing Science, 1-21.

    Recommended reading: This is Marketing: You Can’t Be Seen Until You Learn To See by Seth Godin.


    The views expressed in this podcast are my own and do not necessarily reflect those of my employer, institution, or any affiliated organizations. This podcast is for informational and educational purposes only and does not constitute professional advice. Opinions shared by guests are their own and may not align with my views or the purpose of this podcast.
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