PR LIKE A BOSS!

By: Patrizia Galeota
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  • Summary

  • The “PR LIKE A BOSS!” Podcast is a place where international PR Specialist Patrizia Galeota chats with industry leaders (including PR Experts, Journalists and Brand Founders) about PR strategies, media wins, and lessons learned. Each episode will be a fun and insightful 20 minute interview - short sharp and to the point, packed with interesting and valuable nuggets of information for brands and experts that are looking to boost their media visibility and credibility.

    Hosted on Acast. See acast.com/privacy for more information.
    Patrizia Galeota
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Episodes
  • Nicola Bonn’s Take on Authenticity in Beauty

    Nicola Bonn’s Take on Authenticity in Beauty
    Nov 29 2024

    In this episode of PR LIKE A BOSS! Patz chats with Nicola Bonn, the voice behind Outspoken Beauty and On The Scent podcasts, about how to break through the noise in the beauty and wellness industry with authentic storytelling. Nicola shares her expert advice on how brands and PR teams can build genuine connections that truly resonate with audiences.


    What you’ll learn in this episode:

    • Authenticity is key: Nicola explains how today’s savvy consumers can easily spot brands that are inauthentic. It’s not just about a good story; It has to be real.
    • Relationship-building: PR pros, take notes! Building trust with journalists and influencers is crucial in cutting through the clutter and making an impact.
    • No sales pitches here: Why podcast appearances should be about sharing real stories, not just pushing products.
    • Changing beauty language: Nicola gets real about the toxic language of “anti-ageing” and why beauty brands need to embrace positivity and empowerment.
    • Brand longevity vs. chasing trends: How iconic brands can focus on their long-standing products instead of always chasing the latest trend.
    • Plus, Nicola’s take on the beauty industry’s push for perfection, and how we can change the conversation to embrace authenticity and inclusivity.


    Where to find Nicola:

    Outspoken Beauty podcast

    On The Scent podcast

    Follow her on Instagram for more: @OutspokenBeauty


    Subscribe to PR LIKE A BOSS! for more insights on how to master the art of PR with purpose and personality.


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    21 mins
  • Beauty Blogging, PRs, and the “Hey Lovely” Dilemma with the British Beauty Blogger

    Beauty Blogging, PRs, and the “Hey Lovely” Dilemma with the British Beauty Blogger
    Nov 22 2024

    In this episode of PR LIKE A BOSS!, host Patz chats with Jane Cunningham, better known as the British Beauty Blogger. A pioneer in beauty journalism and de-influencing, Jane shares her candid insights into the ever-changing dynamics between beauty bloggers, brands, and PRs.


    We dive into:

    The evolution of beauty blogging—from its humble beginnings to the influencer era.

    Why “Hi Lovely” emails make Jane hit delete faster than you can say “mass pitch.”

    The importance of writing for your audience, not the brands.

    Tips for smaller brands on how to approach influencers (hint: skip the discount codes).

    Why respect, authenticity, and boundaries are key to successful collaborations.

    Jane also spills her golden rule for pitching and shares her thoughts on staying true to your voice in a crowded industry.

    If you’re a PR pro, influencer, or beauty brand, this episode is packed with lessons (and a good dose of humour) you don’t want to miss.


    Where to Find Jane:

    British Beauty Blogger

    Substack

    @BritBeautyBlog


    Don’t Miss Out!

    Subscribe to PR LIKE A BOSS! for more tips, tricks, and unfiltered conversations on how to master the art of PR with purpose and personality.


    Hosted on Acast. See acast.com/privacy for more information.
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    24 mins
  • INTRODUCTION: Welcome to PR LIKE A BOSS!

    INTRODUCTION: Welcome to PR LIKE A BOSS!
    Nov 22 2024
    Hey, hey, hey! I’m Patrizia—aka Patz—and I couldn’t be more excited to kick off this podcast journey with you! In this first episode, I’m giving you the inside scoop on what Hey, hey, hey! I’m Patrizia—aka Patz—and I couldn’t be more excited to kick off this podcast journey with you! In this first episode, I’m giving you the inside scoop on what PR LIKE A BOSS! is all about.
    If you’ve ever wondered what makes PR tick, this is your new go-to podcast for real talk, actionable insights, and game-changing strategies. Whether you’re a PR pro, a brand founder, or just curious about the world of media and storytelling, you’re in the right place! I’ll share how this podcast is going to roll: bite-sized, value-packed episodes filled with insider tips, expert interviews, and plenty of laughs. From crafting irresistible pitches to building buzzworthy brands, even on a budget, you’ll learn how to PR like a total boss.
    I’ll also tell you a little about me: two decades in PR, working with iconic brands like L'Oréal Paris, Kiehl’s, The Body Shop and many under the Estee Lauder Companies umbrella, and now, helping beauty and wellness brands crush it with impactful strategies and authentic storytelling.✨ Want more? Connect with me!Follow the podcast on Instagram: @prlikeabossSay hi on my personal Instagram: @pgaleotaSubscribe to the PR LIKE A BOSS! newsletter: prlikeaboss.substack.comCheck out my eCourses: PR eCourses by PR LIKE A BOSS
    Ready to dive in? Hit that play button and let’s get started! Don’t forget to subscribe because the first guest episode is live right after this one and trust me, it’s a must-listen!

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    6 mins

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