• Five Elements of Product-Led Branding

  • Oct 31 2024
  • Length: 45 mins
  • Podcast

Five Elements of Product-Led Branding

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  • Summary

  • In this inaugural episode, Ana and Rei introduce the idea of product-led branding: what happens when a product is so good that it spins a brand out of it?

    They discuss how products themselves—like Nike’s Moon Shoe and Levi’s 501 jeans—build brand identity through unique features and cultural appeal.

    Five key elements of product-led branding are Value, Wear, Aesthetics, Narrative, and Fandom.

    Ana and Rei also share their respective Hit Lists, a topic or item in culture that's occupying them at the moment.

    Follow Ana here:

    Newsletter "The Sociology of Business"

    New book "Hitmakers: How Brands Influence Culture"

    Follow Rei here:

    Rei's LinkedIn

    Newsletter "The Intersection"

    Rei's global innovation firm I&CO
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