Solopreneurs, do you ever hear that voice in your head saying "but I've said it all already ... what now?" and you thought your were out of content ideas? You didn't mean to disappear or ghost your audience, but it happened. Or you worried about boring people by talking about X, Y, Z AGAIN?

Let me give you 3 reasons you DO want to put yourself on repeat and how that helps avoid the burnout blahs! Also stick around for an example for a parenting coach on evergreen topics.

Two of the common comments I see and questions I get in my communities, from my members, in other groups of solopreneurs are: OMG I don’t even know what to write/send … and so I didn’t. OR … but I already talked about my course, planner, bedtime rituals, communication tips, email subjects …

Yeah, you probably did talk about those things. AND you need to do it again.

Brief overview of what is Evergreen Content?

3 Reasons to Put Yourself on Repeat in Your Content :

1. Someone new is always joining your audience
2. Your people weren’t paying close attention before
3. Your people have evolved - they aren't in the same place they were

An example from a longtime client and mastermind member of mine on an ongoing, Evergreen content pillar - and how it can turn into several related core content areas.

Plus more examples of evergreen topics for someone in the parenting niche.

A big way to stop the content burn out and blahs? Strategically and easily repurpose your core content. For step-by-step instructions, tips and a checklist on how to repurpose content across a variety of content types and formats - go check out my Mighty Content Checklists package to help you get it done.

Stop overthinking, it's not only OK but necessary to repeat your core content topics AND your evergreen offers. Put yourself on Repeat, hit Stop on Overthinking.

Welcome to You're Overthinking Marketing!

I hate to break it to you, but chances are really high that you are overthinking some - or ALL- aspects of marketing. But help is here!

I'm Jennifer Burke, a marketing coach and in my nearly 30 years of experience in business, research, marketing and running my own business I now see 4 core areas we tend to overthink and get stuck in around our online businesses and marketing.I'll spell out these 4 areas for you - maybe you see yourself in one of these spots right now?

Plus I’ll tell you the #1 thing reason I see smart coaches, consultants and others falling into the overthinking spiral.

4 Core Areas I see smart coaches, consultants, authors, course creators, and service business pros spiraling, getting stuck and overthinking:

1) Overthinking Content Creation

2)Overthinking the tech or tools

3)Overthinking the systems or strategies

4)Overthinking their mindset around marketing

They influence all aspects of our business and additional episodes of You're Overthinking Marketing will touch on aspects of each area and how we can stop spinning our wheels, stress less, and see more business success.

The good news is that today being imperfect, maybe a little bit messier in our marketing, being 100% ourselves the solution to the overwhelm and overthinking, and even desirable by our right-for-us clients and customers.

Want to start making smarter, cost effective, GREAT choices in your online business? Get my tips and GREAT choices workbook for free at www.mightymarketingmojo.com/GREAT.