LinkedIn Business Manager is advertised as a tool to group your organization’s Ad accounts, pages, and staff and 3rd parties under a single umbrella. But is it worth it?

There are many companies that happily manage their LinkedIn company pages and advertising tasks without it. So, if this is true, why should you consider using it?

In this podcast, we explore answers to the question "why adopt LinkedIn’s business manager?" At the end of the podcast I describe my "Just Add Social" actionable key takeaway.

The Social Savvy scale is level 8: "Advanced", so some expert-level knowledge of social media marketing with LinkedIn, paid and organic, would be useful in order to take full advantage of the advice from this podcast.

Here is a link referred to in the podcast for further reading:
https://business.linkedin.com/marketing-solutions/business-manager/best-practices

| Clive Roach web site | Blog Subscribe Page | Clive Roach Social Media list |

Instagram Reels have become a vital tool in digital marketing campaigns due to their high visibility, engagement potential, and alignment with current content trends. Reels allow brands to tap into Instagram’s algorithm, which prioritizes video content, ensuring higher reach and discovery on the platform.

In this podcast I will explore the latest advice from Meta to make Instagram Reels successful. I will explore these 3 aspects:

1) Creative Elements in Reels
2) Story types
3) How to use Reels in your next campaign

The Social Savvy scale is level 8: "Advanced", so some expert-level knowledge of social media marketing with Instagram would be useful in order to take advantage of the podcast advice to successfully optimize campaign strategy and tactics.

Here are two interesting links referred to in this podcast:
https://www.facebook.com/business/ads/advantage-plus-placements/
https://megadigital.ai/en/blog/google-ads-conversion-rate/

| Clive Roach web site | Blog Subscribe Page | Clive Roach Social Media list |

Social media has been growing in Pakistan over that past few years. This podcast episode investigates the adoption of Facebook and other social networks in Pakistan. What trends are helping the overall adoption rate of digital marketing in Pakistan.

Brands need to understand the underlying drivers to this growth to be in a position to grow their social media selling activities and brand awareness in Pakistan.

The social Savvy scale of this podcast is level 1: Beginner, basic level 101 (from a 1-10 range)

| Clive Roach web site | Blog Subscribe Page | Clive Roach Social Media list |