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Summary
In this session, Gary Ryan provides a comprehensive guide for business owners on how to effectively use LinkedIn to grow their networks and enhance their business visibility. He emphasizes the importance of setting clear goals, optimizing profiles, and engaging meaningfully with connections. The conversation also covers common mistakes to avoid on LinkedIn, such as not personalizing connection requests and trying to sell too soon after connecting. Overall, the session serves as a valuable resource for anyone looking to leverage LinkedIn for business success.

Takeaways

• Set a goal to have at least 500 connections on LinkedIn.
• Optimize your profile with a professional photo and background.
• Craft a compelling 'About' section that highlights your value proposition.
• Personalize your connection requests to increase acceptance rates.
• Engage meaningfully with others' posts to build relationships.
• Use direct messages to share relevant content and build rapport.
• Give endorsements to others to encourage reciprocity.
• Create a company page to enhance your business presence.
• Regularly post and engage with your network to stay visible.
• Avoid trying to sell immediately after connecting with someone.

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