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Katie Lyons, a celebrity talent booker, joins Ash and Kane in this episode. She talks to Ash and Kane about her approach to booking guests, sharing her successful strategies including why approaching guests directly never works! Listen in to learn how to get a good name on your show even if you don’t have a big budget and how you can give yourself an edge over your competitors when booking celebrities for your podcast show.

KEY TAKEAWAYS

• Katie has worked for indie broadcasters and the likes of the BBC producing everything from festival programming to breakfast shows and now she books top names for podcasts including Tom Hardy, Sir David Jason and even Steven Spielberg!
• COVID effectively stopped TV and in between homeschooling, Katie recognised the market for booking podcasts and this is when she began matching celebrities to podcasts.
• Katie’s network which she has built over the years is one of her most valuable assets.
• Persistence, looking for an ‘in’ with celebs and selling the benefits to them is a way to give yourself an edge over competitors.
• When approaching podcasters, Katie always asks for their wishlist of celebrity guests as a good starting point but she advises hosts to be realistic.
• Research is key, every big celebrity has a multitude of people working with them, so knowing who to go to is essential.
• If you are paying for a celebrity, ensure you create a proper contract with them, think about things like collaborations, social media posting etc!
• If a celebrity wants to promote something you are more likely to get discounted rates, sometimes there won’t be a charge at all.
• Even though Katie gets a lot of inbound leads, she still does a lot of outreach, to get the right celebrities for the right podcasts and vice versa.

BEST MOMENTS

"I always ask a producer for their wish list”

“Even if you know the talent there’s no point going to them directly because they’ll still need to speak to their agent”

“You’ve got to know the right person to go to”

“I’ve found such a niche, it’s going really well”

VALUABLE RESOURCES

katie@starbookings.co.uk

Website

EPISODES TO CHECK OUT NEXT

Comparing Podcast Production Options | using AI?

Building a High Ticket Offer | The Best Way to Monetise a Podcast

ABOUT THE HOSTS

Ashley Morris (Podcast Consultant) and Kane Baron (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe.They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns.

CONNECT & CONTACT

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Email: podcast@progressiveproperty.co.uk