In this episode of Jewelers You Should Know, host Robbie Haddad sits down with Michelle Demaree, the visionary founder of Miss Diamond Ring, a luxury diamond concierge brand. With over 400,000 Instagram followers and a clientele that spans the globe, Michelle shares the inside story of how she grew her business from scratch, often closing deals that start at $50,000 and can reach well into seven figures—all while maintaining a personalized, white-glove approach.

Michelle’s journey started in the luxury retail world, with notable stints at Van Cleef & Arpels, Harry Winston, and Tiffany & Co. Her experiences there laid the foundation for her unique approach to client relationships, branding, and high-ticket sales. In this candid conversation, she reveals:

• How she transitioned from retail to building her own luxury brand.
• The mindset shifts needed to go from corporate to concierge-style service.
• Her strategies for connecting deeply with clients and maintaining boundaries that allow her to prioritize family while growing a seven-figure business.
• Her philosophy on branding, why personal stories matter, and how authenticity drives sales in the luxury space.
• Practical tips on lead generation, creating a strong referral network, and maintaining trust at every touchpoint.

This episode is a must-listen for jewelers aiming to scale up, enhance client relationships, and understand the power of personal branding in fine jewelry sales. Michelle’s story is a masterclass in entrepreneurship, with lessons in resilience, creativity, and the art of delivering exceptional value to high-net-worth clients.

Subscribe to the podcast, and get ready to be inspired by Michelle’s journey and practical tips to elevate your own jewelry business!