• How to Scale Customer Education Using a Community-Led Approach with Bluebeam's Aily Roper

  • Dec 5 2024
  • Length: 36 mins
  • Podcast

How to Scale Customer Education Using a Community-Led Approach with Bluebeam's Aily Roper

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  • Summary

  • In this episode of Higher Logic Vanilla’s The Power of Connection podcast, host Paul Schneider chats with Aily Roper Senior Manager of Customer Education at Bluebeam, which provides digital tools for the AEC (Architecture, Engineering, Construction) industry with three million users and growing. Topics covered include:

    • Scaling customer education
    • Initial issues typically encountered in product education.
    • Helping customers learn the full capabilities of a product.
    • Facilitating users teaching each other through community.
    • Delivering educational content to wide, diverse audiences with varying ranges of expertise and tech savviness.
    • Being knowledgeable about how, when, and where your audiences work.
    • Getting new users set up right in the product.
    • The right role for CSMs to play in community.
    • The importance of social learning.
    • Selling community up the executive ladder.

    Helpful Links:

    Bluebeam

    Higher Logic Vanilla
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