The following guest sits down with host Justin White:

• Kelly Belcher – Mortgage Loan Officer, Key Mortgage Ink


Everything Mortgage Loan Originators Need to Know About Getting Positive Reviews

For any business or product, positive reviews can be a big boost to business. The opposite can also be true for negative reviews. How can mortgage brokers earn good reviews and avoid the bad ones? Listen to Episode #83 of Good. Better. Broker. as we talk with a 20+ year industry veteran who explains what she does to receive five-star reviews.

In this episode of the Good. Better. Broker. podcast, you’ll learn the how, why and when of asking borrowers for reviews.


In this episode, we discuss ...

• 2:13 – how Kelly goes about getting online reviews
• 2:53 – how Kelly gets calls from borrowers who find her on Google®
• 3:56 – Kelly’s brand as the “Michigan Mortgage Mom”
• 5:03 – how the Review Me tool helps Kelly
• 6:07 – when to ask for a review
• 7:03 – why it’s ok to ask for reviews at the beginning of the process
• 8:08 – why reviews from first-time homebuyers are so valuable
• 9:27 – using QR codes for reviews
• 10:24 – quality over quantity when it comes to reviews
• 11:50 – focusing on education to earn reviews
• 15:29 – elements of Kelly’s loan process that help earn good reviews
• 17:03 – Kelly’s strategy to be a resource for her real estate agents
• 19:20 – why providing value leads to good reviews
• 21:01 – attending open houses to help real estate agents


Resources mentioned in this episode:

homebot
House Canary


Show Contributor:

Kelly Belcher
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Justin White is UWM’s in-house brand journalist and the host of the daily news video, Inside Pass. He creates engaging content across multiple platforms to promote the benefits of the wholesale channel and partnering with UWM. A seven-time Emmy-award winner, Justin is a graduate of the S.I. Newhouse School of Public Communications at Syracuse University.

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