Are you tired of watching great products struggle because customers "just don't get it"? It’s not your product—it’s the communication gap between your engineers and your customers.

In this episode, Product Marketing expert Elana Krasner shares how to bridge that gap and master the art of tech translation.

Key Takeaways

• What Product Marketing really is and why it's crucial for tech companies
• The key differences between Product Marketing and other marketing roles
• Expert insights on sales enablement and content strategy
• How to master product launches—from pre-launch to post-launch success
• Tips for hiring the right product marketer for your team

Episode Links:

• ⁠The Marketing hotline: bit.ly/goempirenow⁠
• ⁠Tool Shack: bit.ly/topshelf14⁠

Note: Our tool recommendations are always genuine—chosen first, affiliate links second to help support the show.About Elana Krasner

About Elana Krasner

Elana, a product marketing leader with 9+ years of experience, pulls back the curtain on the specialized role of Product Marketing and why it's now essential for modern tech companies. Tune in to learn how she has helped translate complex technology into compelling customer-focused narratives that drive results.

This episode is perfect for tech founders, marketers, and anyone curious about how to turn technical products into customer successes.

Struggling to get your paid ads firing on all cylinders? This episode is a game-changer!

Marketing pro Deivis Rupslaukis breaks it all down - from capturing demand with paid search ads to generating brand new interest through paid social media.

• Discover foolproof tactics for crafting ads that reel in your ideal prospects
• Learn how to make ads that speak directly to your target audience's needs
• Get priceless tips for startups on maximizing paid ads ROI on a budget
• Uncover the essential tools for measuring your ads' revenue impact
• Get the inside scoop on must-have metrics for tracking ad performance

Whether you're a paid ads novice or a seasoned pro, this information-packed episode will supercharge your advertising game.

Don't miss out on unlocking the secrets to paid ads mastery!

This show's links:

bit.ly/goempirenow

bit.ly/topshelf14

For our tool promotions, we always start by handpicking tools we genuinely love, and only after that do we track down the affiliate links to help power the podcast.

About Deivis Rupslaukis

I'm originally from Latvia, went to Denmark, Copenhagen looking for a marketing job. Worked for 7 years at 3 different companies doing performance marketing and freelancing on the side for around 5 years.
Finally, last year decided to start my own B2B marketing agency that is focused on creating a full-funnel customer acquisition strategy with paid search and paid social.
You can check us out at derudigital.com
I have a weekly Paid Media & B2B newsletter that I post on Linkedin on Mondays, and also talk about B2B marketing in general.

You can follow me on LinkedIn: https://www.linkedin.com/in/deivisrupslaukis/

Are you struggling to create compelling content that resonates with your target audience? In this insightful episode, content marketing mastermind Noga Cohen shares her expert strategies for building an effective content marketing machine.

Noga dives deep into the art of crafting high-converting content that addresses your audience's pain points and establishes your brand as an authority in your industry. You'll learn:

• The true essence of content marketing (hint: it's not just about SEO)
• How to develop a content calendar that aligns with your business objectives
• Tips for repurposing content across multiple channels and formats
• The role of AI in streamlining the content creation process
• Key metrics to track the success of your content efforts
• Finding the perfect balance between promotion and providing value

Whether you're a startup founder, marketer, or content creator, this episode is packed with actionable insights to help you elevate your content game and drive real business results.

For our tool promotions, we always start by handpicking tools we genuinely love, and only after that do we track down the affiliate links to help power the podcast.

This show's links:

bit.ly/goempirenow

bit.ly/topshelf13

For our tool promotions, we always start by handpicking tools we genuinely love, and only after that do we track down the affiliate links to help power the podcast.

About Noga Cohen:

Tech-savvy marketing specialist and content marketing expert. Working with top-notch companies & startups: JFrog, Cato Networks, Perforce, Fiverr, ICL, Broadcom, Aman Group, Perforce, Vdoo (acquired by JFrog), Iguazio (acquired by McKinsey), Applitools (acquired by Thoma Bravo), Cybellum (acquired by LG), Helios (acquired by Snyk) and other leading startups in the cybersecurity, deep tech and dev tool industries. Previous employers were acquired and went public: BlazeMeter (CA Technologies), Otonomo (IPO), monday.com (IPO).

https://www.linkedin.com/in/noga-cohen-4708a768/