Every entrepreneur wants to focus on their purpose, create impact, and make more money in ways that feel good, right? It may sound easier said than done, but today’s guest is proving that an aligned, purpose-driven life is absolutely within your reach.

Yetunde Shorters is an Award-Winning Publicist, Twin Mom, and Neuro-Linguistic Programming (NLP) Coach who helps women entrepreneurs identify their purpose, use it for impact, own their authenticity, and build a brand that’s aligned with their core values.

If you know you’re meant for more, but need help stepping into that, Yetunde is the cheerleader you need (literally, she has pom poms ready to shake for you!). As she says, the sooner you step into your purpose, the sooner we’ll have a better world.

Mountains we’re climbing in this episode:

• How Yetunde discovered her passion for public relations and entrepreneurship
• Her approach to helping women recognize their purpose and align their career with their purpose and values
• How to work with your subconscious to create your ideal life
• The power of being multi-passionate: Why it’s important to embrace all your passions and interests while building your career
• What happened when Yetunde followed her intuition for one year
• How having twins impacted her life, boundaries, and identity as an entrepreneur
• Yetunde’s non-negotiable self-care routine (inspired by her struggle with adrenal fatigue)

Key Takeaways for Female Entrepreneurs Growing Their Business:

• Your subconscious is more powerful than you think and it doesn’t have a sense of humor. So be mindful of the thoughts and feelings you’re attaching to. Focus on what you do want rather than what you don’t want.
• Don’t get caught up in the belief that you’re supposed to have one passion in life. Every passion and interest you have is fueling your future. Explore the possibilities, but know there will come a time to focus on one thing so you can maximize its power.
• If you’re more intuitive, use your intuition as a personal assistant to guide your actions, especially when you feel stuck, lost, or unfocused.
• If you’re more logical, think of your intuition as an extension of your heart-mind connection. If you listen to it, it will give you the step-by-step plan you need to move forward and be successful.
• The work that you’re meant to do will transform lives. You were born worthy of that.

Reflection Question:

• When have you listened to your heart? When did you first know that you could trust your inner voice?

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Connect with Yetunde Shorters:

Website: https://www.yetundeshorters.com

LinkedIn: https://www.linkedin.com/in/yetundeshorters

Climb with us!

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The Climb Podcast is proudly presented by The Inner Mountain Foundation. This episode is produced and brought to you by Reignite Media.