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In this episode, host Caryl Westmore interviews Kim Speed, a brand visibility expert and host of the Employee to Entrepreneur Society. Kim shares her journey from corporate advertising executive to entrepreneur, sparked by the 2008-2009 recession when she lost her job. This unexpected change allowed her to spend more time with her children and realize the importance of work-life balance.

Key Points Discussed:

• The difference between brand and branding: Brand is about perception, emotion, and reputation, while branding involves logos, colors, and visual elements.

• Essential steps for new entrepreneurs:
• Figure out your service offering and expertise
• Show up authentically without perfection
• Choose comfortable ways to be visible
• Marketing Strategies:
• Focus on one social media platform where you're comfortable
• Build an email list to own your audience
• Create valuable content and engage with your community
• Consider collaborative marketing through partnerships
• Monetization Methods:
• One-on-one services
• Course creation
• Group coaching
• Affiliate marketing, including the Amazon Influencer program

Kim emphasizes that success in business requires three crucial elements:

1. Building an email list

2. Joining a supportive community

3. Finding ways to become profitable early on

The conversation highlights the importance of authenticity in business, with Kim sharing how she initially feels pressure to maintain a corporate image but learns that people connect more with genuine personalities. She also discusses various visibility strategies, emphasizing that entrepreneurs should choose methods that feel natural and sustainable rather than just following trends.

A significant portion of the discussion focuses on alternative income streams, particularly the Amazon Influencer program, which Kim teaches through her Creator for Profit course. This program allows content creators with established social media presence to earn money through short-form video content.

The episode concludes with practical advice for finding Kim's resources, including her Facebook group (The Employee to Entrepreneur Society) and LinkedIn profile. Throughout the conversation, both host and guest emphasize the importance of building genuine relationships and creating value while developing a sustainable business model.

This episode provides valuable insights for authors, coaches, and entrepreneurs looking to build their brand while maintaining authenticity and creating multiple income streams.

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