• How innovation and social media fuelled CRIMPiT's success

  • Jun 18 2024
  • Length: 38 mins
  • Podcast

How innovation and social media fuelled CRIMPiT's success

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  • Summary

  • Who among us doesn’t enjoy a toastie or Mexican-style wrap? Both can be a delicious snack or meal. CRIMPiT is a successful new British business. Its clever, innovative products offer a quick, easy and mess-free way to create delicious toasties using your kitchen toaster or burritos, calzones, enchiladas, kebabs and pasties that can be heated in your air fryer, oven or pan.

    CRIMPiT co-founders, Mike Harper and Ian Critchlow were inspired to create CRIMPit by the need to create a speedy, high-protein, low-carb snack for Ian's elite swimmer son.

    In this new Start-Up Story, Mike explains what challenges he and Ian had to overcome to start their business, win more than half a million customers and get their products onto the shelves of high-street stockists in the UK. CRIMPiT is about to launch in the US, so what has been the recipe for its success?

    Visit Start Up Donut and sign up to the Donut newsletter for more free start-up news, advice and special offers to help you save time and money.
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