• How a Cardiologist Created a Global SkinCare Brand

  • Feb 4 2025
  • Length: 54 mins
  • Podcast

How a Cardiologist Created a Global SkinCare Brand

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  • Summary

  • Summary

    In this episode, Dr. Tiina Meder shares her unique journey from studying cardiology, becoming a dermatologist and ultimately a skincare brand founder and entrepreneur. She discusses her motivations for creating her brand, the challenges of navigating global markets, and the importance of product development and consumer needs. In this engaging conversation, Dr. Tiina Meder shares insights into running a family-owned skincare business, emphasizing the importance of cultural understanding in product development and localization. She discusses the significance of core values, particularly product safety, and the impact of aging on beauty standards. Dr. Meder also reflects on her entrepreneurial journey, offering valuable lessons for early-stage brands.

    Links

    Dr. Tiina Meder

    Instagram: @drtiinameder

    LinkedIn: Dr. Tiina Meder



    Scaling Emerging Beauty & Monique

    https://www.instagram.com/moniquehbenoit/

    https://www.linkedin.com/in/moniquehbenoit/

    https://www.instagram.com/scalingemergingbeauty

    https://scalingemergingbeauty.com/

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