How I Tested That

By: David J Bland
  • Summary

  • Testing your ideas against reality can be challenging. Not everything will go as planned. It’s about keeping an open mind, having a clear hypothesis and running multiple tests to see if you have enough directional evidence to keep going. This is the How I Tested That Podcast, where David J Bland connects with entrepreneurs and innovators who had the courage to test their ideas with real people, in the market, with sometimes surprising results. Join us as we explore the ups and downs of experimentation… together.
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Episodes
  • Victoria Sakal | How I Tested Growth at Wonder
    Sep 18 2024


    Victoria, the Head of Growth at Wonder, shares her journey from working at big consulting firms to starting her own company.

    Wonder helps entrepreneurs and small businesses with desk research by providing them with curated information and insights. They navigate the risks of the rapidly evolving AI landscape and focus on the desirability, viability, and feasibility of their solution. They aim to be the go-to choice for their audience by offering expertise, credibility, and a comprehensive solution.

    Victoria emphasizes the importance of curiosity and asking the right questions in the research process. Victoria discusses the process of conducting desk research and how her company uses AI to provide valuable insights to clients. She emphasizes the importance of understanding customer needs and desires through constant contact and conversations.

    She also talks about the challenges of testing and refining solutions, as well as the risks and uncertainties of working in the AI space.

    Overall, Wonder aims to simplify and aggregate information for clients, helping them make informed decisions.

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    44 mins
  • Ali Jiwani | How I Tested AI Powered Education
    Sep 4 2024

    Ali Jiwani shares his entrepreneurial journey, from starting a food delivery platform to building Slay School, a personalized learning platform.

    He discusses how he used data to predict success in his previous ventures and how he applied those insights to Slay School.

    Ali explains his approach to acquiring early customers through Reddit and Discord, and the importance of quick feedback loops.

    He also talks about the challenges of pricing and the vision for Slay School to revolutionize education by providing personalized learning paths for students.

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    36 mins
  • Marc Wandler | How I Tested Upcycled Barley Flour
    Aug 21 2024

    Marc Wandler, the co-founder of Susgrainable, shares his journey of turning beer waste into sustainable flour and baked goods.


    He started the business as a student project and quickly learned from rapid feedback cycles. By sampling the product at farmers markets and cafes, he honed in on his target market and gained valuable customer feedback. He also leveraged media opportunities to generate buzz and attract customers.

    However, the COVID-19 pandemic posed challenges, and Marc had to adapt by observing the market and focusing on food service partnerships. Despite the difficulties, he remained committed to his vision and continued to innovate. Susgrainable was born out of the university and focused on learning about consumer packaged goods and non-dilutive funding opportunities.

    They secured non-dilutive money to build the foundation of the business and focused on scaling their flower production.

    They conducted A/B tests and gathered consumer feedback to inform their product development and packaging decisions. They also explored collaborations and partnerships to expand their impact.

    The next six months will be focused on managing risks, navigating potential partnerships and investments, and continuing to build towards their vision of creating impact through sustainability.

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    43 mins

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