• How Grassroots Campaigns Can Go Far

  • Jul 27 2023
  • Length: 25 mins
  • Podcast

How Grassroots Campaigns Can Go Far

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  • Summary

  • How can smaller brands with limited media budgets make a meaningful impact?

    In the latest episode of the Healthy Perspectives podcast, we talk with Ilyssa Berger, a Creative Director at Patients & Purpose, about an impactful campaign highlighting period poverty in the US. Learn how a powerful brand voice, social media savvy, and community collaboration helped the campaign reach more than 32 million people—with no media spend. Give it a listen!

    #HealthyPerspectives #periodpoverty #periodpositivity #poweraperiod #nomoresecrets[
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