• How Does Google GBP Support Really Work? Brad Wetherall, ex-Director- Support Operations, Interview

  • Jan 10 2025
  • Length: 33 mins
  • Podcast

How Does Google GBP Support Really Work? Brad Wetherall, ex-Director- Support Operations, Interview

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    Ever wonder how GBP twists the dial to approve an edit? Why they use video verification and what a trust score is? In Part 1 of this interview we learn the answers to those many questions and more.

    00:15 Introduction to Brad Wetherall and His Journey
    02:53 Transitioning from Google to Bitwise Consulting
    05:34 Understanding Google Business Profile Support Structure
    08:03d Support Strategies and User Journeys
    11:08 The Evolution of Support Systems at Google
    13:36 Challenges in Support: Suspensions and Verifications
    16:45 The Algorithm Behind Suspensions and Reviews
    19:29 Trust and Reporting Mechanisms in Google Business Profile
    22:23 Review Fraud: Detection and Challenges
    25:01 The Balance Between Fraud Detection and User Experience
    27:46 Video Verification and Its Implications
    30:41 Final Thoughts on Reviews and Trust Scores


    Ep 189

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