In today’s session we explored how reward programs could drive tenant engagement and help Housing Associations tackle the ongoing cost of living crisis. Today's session was designed for housing professionals across the UK, focusing on how integrating reward programs into self-service portals could create positive incentives for tenants to engage online.

We discussed how offering tenants personalized rewards, such as grocery vouchers and discounts, encouraged more frequent portal usage, turning interactions like reporting repairs or paying rent into opportunities to access meaningful benefits.

Key highlights included:

• Cost of Living Crisis Solutions: Innovative ways to support tenants during challenging times through tailored reward programs.
• Boosting Engagement: Insights on how integrating rewards into portals increased tenant self-service and engagement rates.
• Out-of-Sector Case Studies: Examples of successful reward programs in other sectors and their potential applications for housing.
• Strengthening Tenant Relationships: Exploration of how these initiatives fostered stronger connections between Housing Associations and their communities.

This was a valuable opportunity to hear from experts and learn how reward programs improved customer satisfaction, reduced contact center volume, and supported digital transformation.

Timestamps:
00:00 Introduction and Session Overview
00:23 Guest Speakers Introduction
00:49 Main Topic: Empowering Tenants with Digital Solutions
01:17 Prodo's Experience and Approach
02:13 Challenges and Benefits of Digital Engagement
04:07 Introducing Rewards Programs
04:53 Guest Speaker: Andy Milne on Loyalty and Rewards
06:48 Guest Speaker: Tom on Product Management
07:28 Aligning Rewards Programs with Housing Association Objectives
11:33 Tenant Feedback and Sentiment
27:17 Prodo's Digital Platform and Rewards Interface
37:42 Q&A and Final Thoughts

We were joined by Nick Atkin, Yorkshire Housing CEO and Adam Lilley-Byrne L&Q's Digital Marketing Manager for this Housing Hive webinar where we explore how artificial intelligence (AI) is reshaping the housing sector. This session is tailored for housing professionals keen to stay ahead of the latest digital transformation trends, with a focus on how AI can drive innovation and improve services across the board.

Sign up to the next Housing Hive: https://www.prodo.com/housing-hive
Contact Prodo: https://www.prodo.com/contact
Yorkshire Housing: https://www.yorkshirehousing.co.uk/
L&Q: https://www.lqgroup.org.uk/

Timestamps:
00:00 Introduction to Housing Hive and AI
01:24 AI in Housing Sector: Use Cases and Benefits
02:14 Guest Speakers: Insights from Industry Leaders
05:42 Nick Atkin on AI's Strategic Role in Housing
11:48 Adam Lilley-Byrne on AI in Digital Marketing
17:09 Balancing Technology and Human Elements in Housing
22:54 Engaging Colleagues and Overcoming Reluctance
30:51 Leveraging AI for Data Insights
32:11 Challenges in Data Utilisation
33:46 The Importance of Data Quality
36:33 Collaboration in the Housing Sector
43:36 AI and Customer Interactions
45:42 Risks and Ethical Considerations of AI
56:01 Future of AI in Housing
01:00:39 Closing Remarks and Future Sessions

Watch our discussion on the future of social housing in the UK under the new Labour government and the role of digital transformation in adapting to these changes.

In this session, we explore the potential policy changes and their implications for social housing providers and tenants. With the recent shift in government, understanding the upcoming legislative and regulatory environment is crucial for staying ahead.

We are delighted to welcome Rachael Williamson, Head of Policy and External Affairs at the Chartered Institute of Housing (CIH). Rachael provides expert insight on the new government's housing policies, potential reforms, and the anticipated impact on the social housing sector.

Additionally, we examine how housing associations can leverage digital solutions to strategically prepare for these changes. By integrating innovative digital practices, housing providers can ensure they continue to meet tenant needs effectively and comply with regulatory requirements.

This webinar offers valuable insights and strategic guidance for social housing providers looking to thrive under the new government and harness digital transformation to stay resilient and responsive. Don’t miss this opportunity to stay informed and prepared for the future of social housing in the UK.

Timestamps:
00:00 Welcome and Agenda Overview
00:42 Introduction of the Prodo Team
01:31 Prodo's Expertise in Housing Sector
02:05 Digital Transformation in Housing
07:02 Introducing Rachael Williamson
07:59 Current Housing Challenges
10:08 Labour Government's Housing Strategy
18:40 Impact on Housing Associations and Councils
29:57 Opportunities and Challenges Ahead
41:07 Q&A Session
45:31 Closing Remarks and Next Session

Sign up to the next Housing Hive: https://www.prodo.com/housing-hive