Direct from MRC in Las Vegas with some cold Hazy IPAs, I am pleased to bring you a sit down with Jeff Hallenbeck as we discuss his background and experiences as a Program and Product Manager overseeing Risk and Payments for both Nordstrom and Microsoft before transitioning to the vendor side of the fraud prevention industry. There is a lot of talk about 3DS in this episode as it relates to Fraud Prevention (is it bad? is it inevitable? how can we take advantage?) and why it is becoming more and more of a focus for the American merchant processing online transactions, as well as how to best utilize its benefits when optimizing payments. We also discuss some of the best ways to grow and take away industry knowledge from conferences like MRC as well as how Jeff's background has shaped his vision of risk and payments going in to the future. Thank you so much for listening and please subscribe on your favorite podcasting platform if you'd like to hear future episodes with more great subject matter experts just like Jeff!