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In this episode of HCH Bitesize, a podcast series brought to you by Holiday Cottage Handbook and Hostfully, we delve into essential topics for the short-term rental industry. Each week, we invite expert guests who share valuable insights and practical advice to help you enhance your knowledge and build a successful property management business.

This week, we’re thrilled to welcome Arthur Colker, Founder and CEO of StayFi, to the show to share his top five tips for maximising your marketing impact through branded Wi-Fi. Don’t miss his insights to take control of your guest experience and boost your bookings.

1:49 Tip 1: Collect and organise your guest data
2:58 Tip 2: Use automation for marketing
4:38 Tip 3: Have a direct booking website
5:29 Tip 4: Do not neglect the power of billboarding
7:05 Tip 5: Have a compelling reason for guests to return
9:05 Book a StayFi demo: https://meetings.hubspot.com/arthur46/stayfi-sales-demo?uuid=3808bc29-0b49-4571-bc21-6324b25d84a7

Are you looking to streamline your operations and amaze your guests? Look no further than Hostfully! Try their top-rated property management software and award-winning digital guidebooks today. Join the thousands of satisfied property managers who trust Hostfully to grow their business: https://get.hostfully.com/46p7pafubra1

HCH: https://www.holidaycottagehandbook.com/

Hostfully: https://get.hostfully.com/46p7pafubra1

James Varley: https://www.linkedin.com/in/jdsvarley/

Arthur Colker: https://www.linkedin.com/in/acolker/

StayFi: https://stayfi.com/

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In this episode of the Holiday Cottage Handbook Podcast, we welcome Bart-Jan Leyts, Founder and CEO of Otamiser, who shares valuable insights about how short-term rental hosts and property managers can boost their visibility on major OTAs (online travel agencies) like Airbnb, Booking.com, and Vrbo.

Bart-Jan outlines the story of Otamiser, how often you should update your listing, the worst things you can do as a host, and the one simple thing everyone can do to improve their listing's ranking.

Bart-Jan named Casiola as his favourite brand and gave Thibault Masson a special shout-out.

2:58 The story of Otamiser
8:28 How to rank highly on the OTAs
9:44 How to integrate Otamiser
10:20 Frequency of updates to listings
11:33 The difference Otamiser can make
12:42 The cost of Otamiser
13:28 How to get your listing right from day one
15:13 The simple things you can do to improve your listing
17:23 How the OTAs decide which listings to rank the highest
19:28 The OTAs are scoring everything you do
20:09 The worst things you can do with an OTA listing
21:01 The differences between the major OTAs
21:59 The one thing you can do to improve your listing
23:04 Otamiser’s new tech: Autorank
24:22 The trends to be aware of
25:21 How to get your pricing right and how often you should change it
27:03 What to expect from Otamiser
29:57 Favourite brand: Casiola
30:35 Individual shout-out: Thibault Masson
31:13 No. 1 lesson learned: let people grow in certain roles

Links:

James Varley: https://www.linkedin.com/in/jdsvarley/
Holiday Cottage Handbook: https://www.holidaycottagehandbook.com/
Free ticket for Your Air Success on Friday 8 November: https://www.holidaycottagehandbook.com/yourairhost
Free e-book download: https://www.holidaycottagehandbook.com/e-book
Property Management Masterclass podcast series: https://www.holidaycottagehandbook.com/property-management-masterclass

Bart-Jan Leyts: https://www.linkedin.com/in/bart-jan-leyts-b427151b1/
Otamiser: https://www.otamiser.com/

Mentions:

Casiola: https://www.casiola.com/

Thibault Masson: https://www.linkedin.com/in/tmasson/

Sponsor links:

HCH Financial Services: https://www.hchfs.com/

Your AirHost: https://www.yourairhost.co.uk/

Zeal: https://gozeal.co.uk/services/industries/hch-furnished-holiday-lets/

Key Data: https://www.keydatadashboard.com/products/prodata?utm_source=referral&utm_medium=partner&utm_campaign=holiday_cottage_handbook

Enjoy the show? Please subscribe, rate, and review!

Email the show: james@holidaycottagehandbook.com

Send us a text

In this episode of HCH Bitesize, a podcast series brought to you by Holiday Cottage Handbook and Hostfully, we delve into essential topics for the short-term rental industry. Each week, we invite expert guests who share valuable insights and practical advice to help you enhance your knowledge and build a successful property management business.

Join us as we welcome Bob Garner, Founder and CEO of EnviroRental. Bob shares his top five tips for running a sustainable short-term rental.

1:49 Tip No. 1: switch to a green energy tariff
3:49 Tip No. 2: use a digital guidebook to tell your guests about your green strategies
5:27 Tip No. 3: green web hosting
7:30 Tip No. 4: focus on cleaning products and avoiding single-use plastics
10:08 Tip No. 5: involve your team
11:03 EnviroRental: https://envirorental.earth/

Are you looking to streamline your operations and amaze your guests? Look no further than Hostfully! Try their top-rated property management software and award-winning digital guidebooks today. Join the thousands of satisfied property managers who trust Hostfully to grow their business: https://get.hostfully.com/46p7pafubra1

Holiday Cottage Handbook: https://www.holidaycottagehandbook.com/

Hostfully: https://get.hostfully.com/46p7pafubra1

James Varley: https://www.linkedin.com/in/jdsvarley/

Bob Garner: https://www.linkedin.com/in/bob-garner-%E2%93%A5%F0%9F%8C%B3-75a73727/

EnviroRental: https://envirorental.earth/

Got a comment or interested in being a guest on the show? Email james@holidaycottagehandbook.com.