Join Realtors® Adam Pretorius and Emily Farber and guest, Rob McCain, on an amusing episode all about some of their crazy tales from the trenches of selling real estate. Sometimes real estate is just weird...every once in a while a little gross...other times awkward...occasionally creepy...all of which makes for great stories!

Every agent out there has heard the saying, "The riches are in the niches." Ask yourself: Do you want to be the master of one or the master of none? No one real estate agent can be an expert in all things real estate. To find lasting success as an agent one needs to "niche down" and become an expert in something--a location, price point, home style, specific type of client, etc. Join Adam, Emily, and their guest, Realtor®, Lexi Belland Perez, as they discuss their own niches--from price points, to locations, to client demographics-- and how they came to those niches as their areas of specialty. ✅ If you'd like to talk with Emily about BUYING or SELLING real estate in the greater Iowa City area, call/text 319-594-4455 or email her at Emily@EmilyFarber.com ✅ If you'd like to talk with Adam about BUYING or SELLING real estate in the greater Iowa City Area, call/text 319-400-2741 or email him at adam@adampretorius.com Adam Pretorius and Emily Farber are each Realtors® at Lepic-Kroeger, Realtors, located at 2346 Mormon Trek Blvd., Iowa City, IA 52246. They are licensed to sell real estate in the state of Iowa.

Lead generation is a fact of life for all Realtors if they want to build a successful business in the real estate industry. After all, we all need clients if we want to see paychecks. There are many ways to generate leads--paid services like Zillow and Realtor.com, mailings, cold calling, print advertising, paid advertising on the internet, video, and social media. Each method tends to bring you a different type of lead. Adam and Emily debate the merits and downsides of Zillow advertising and then discuss their own preferred methods of lead generation. What is the best lead generation tool for Realtors? Is there an obvious winner--Facebook, Instagram, TikTok, YouTube, LinkedIn? Let's talk about it on the Here This podcast! Adam Pretorius and Emily Farber are each Realtors® at Lepic-Kroeger, Realtors, located at 2346 Mormon Trek Blvd., Iowa City, IA 52246. They are licensed to sell real estate in the state of Iowa.