Aurielle Sayeh is a mom, creative director, brand consultant, strategist, creator, and DJ based in Los Angeles. A true multi-hyphenate, she shares how she got her start in culture through modeling and DJing in Paris and Amsterdam back in 2013. As an Atlanta native who hustled her way through the global zeitgeist, Aurielle reflects on her journey of tapping into different creative scenes and building relationships and collaborating with brands like Adidas and VFILES. To be in the club—or not to be in the club—north of 30: that is the question. We also dive into topics like patriotism, how it’s kind of like an ex, as well as the differences in creativity between LA and NY. Aurielle talks about her work in the wellness space, while Yash shares his own self-care regimen and more in this soothing episode—arguably the closest thing to a sound bath we’ve ever had.

Yash breaks down the newly released Yak Ballz EP titled 'YOUNG YASHAR' produced by longtime collaborator Mondee. This marks the first official Yak Ballz music in over a decade.

Listen to 'YOUNG YASHAR' HERE

Follow Helio-Tropes - https://www.instagram.com/helio__tropes/

Follow Yash - https://www.instagram.com/yashzadeh/

Follow Yak Ballz - https://www.instagram.com/yakballz/

Cambrian Strong can't be boxed in. The Memphis, TN native and co-CEO of Drumatize Music Group with Tay Keith, whom he also manages, comes on the show to talk about how he figured out being of service in the music industry is the way he would build his brand. He tells us how being an athlete in high school gave him his work ethic and despite having a family who all pursued music as a career, he never saw being an artist as a viable path for himself. Instead he explains that his pursuit of advertising, graphic design, and media lead him to where he is today. He tells about Memphis' love for Gucci Mane and how his relationship with Tay Keith developed. We talk about how they took it from the local scene in the city to the masses with BlocBoy JB's "Look Alive" in just one year as a team and then to the moon. He also gets into how they were early on Sexyy Red which blossomed into a partnership with her team. Tap in for all of the above and much more game on this banger.