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In this episode of The Healthcare Trailblazers Podcast, we dive into the world of healthcare engagement with Dan Fox, Managing Director of Healthcare at Drips. Dan shares how his team is transforming patient communication by integrating proven strategies from performance marketing into healthcare—breaking down barriers created by compliance and outdated practices.

Learn why direct mail is a thing of the past, how SMS is revolutionizing patient outreach, and what the future holds for digital healthcare engagement. If you've ever wondered how to improve healthcare communication without sacrificing compliance, this episode is for you.

Key Takeaways:

• Text Messaging in Healthcare: How SMS is becoming the preferred channel for patient engagement and why secure portals aren’t the solution.
• Balancing Compliance and Convenience: Strategies for maintaining HIPAA compliance while creating a seamless patient experience.
• Selling into Healthcare: Tips for navigating the complex decision-making processes in healthcare organizations.
• Digital Front Doors: The role of light digital content in enhancing patient interaction and reducing friction.
• Future of Healthcare Communication: Predictions for 2025, including the shift toward digital self-service and streamlined patient engagement.

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Explore the groundbreaking insights into value-based care, chronic care management, and care coordination in this episode of The Healthcare Trailblazers Podcast. Our guest shares their firsthand experience building a successful care management program from scratch, tackling the barriers within the healthcare system, and driving real results for patients and providers.

We dive deep into the complexities of Medicare, the challenges of patient cost sharing, and the critical role care coordination plays in transforming healthcare. Don’t miss this thought-provoking conversation about the future of healthcare and the strategies needed to make real change.

Key Takeaways:

• Value-Based Care Models: How they can revolutionize patient outcomes while reducing costs.
• Care Coordination: Why it’s the most undervalued role in healthcare and how it can drastically improve patient experiences.
• Chronic Care Management: Real-world strategies for building a successful program and the obstacles that hinder adoption.
• Medicare Challenges: The impact of patient cost-sharing and opportunities for reform.
• Future of Healthcare: Predictions for 2025 and beyond, including the role of technology and evolving CMS models.

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In this episode of The Healthcare Trailblazers, we dive into the upcoming HIMSS 2025 Global Health Conference with Joanne Klinedinst, VP of Content and Programming. Joanne shares what makes this year’s event special, from cutting-edge programming on AI and cybersecurity to inspiring speakers like Simone Biles. Get an inside look at what goes into planning one of the healthcare industry’s largest events and find out how HIMSS is shaping the future of healthcare. Whether you’re a first-timer or a seasoned attendee, tune in to discover how to make the most of this iconic conference.

Key Takeaways

• Major Highlights of HIMSS 2025: Expect inspiring talks from keynote speakers, including a session with Simone Biles on resilience and mental health.
• Cutting-Edge Content for Healthcare Professionals: HIMSS 2025 will cover pressing topics like AI, cybersecurity, and leadership.
• Interactive Learning Experiences: New formats like the “fishbowl” discussion and varied session lengths aim to make education more engaging.
• Networking and Community Building: HIMSS 2025 is designed to foster connections, featuring events tailored to different levels of experience.
• Focus on Global Health and Sustainability: With programming around UN sustainability goals, HIMSS emphasizes reducing healthcare inequities and improving access.