• He Said, She Said: Razor Branding™ Podcast

  • By: Jaci Russo
  • Podcast

He Said, She Said: Razor Branding™ Podcast

By: Jaci Russo
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  • Summary

  • The He Said, She Said, Razor Branding™ Podcast is hosted by Jaci and Michael Russo, covering topics like entrepreneurship, B2B marketing, messaging for your target audience, and of course, building your brand. Together, they provide branding insight, tips, and best practices from their combined 40+ years of experience. Special guests from various industries are welcomed to the podcast regularly to share their stories and how branding played a pivotal role in their success.
    RUSSO
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Episodes
  • The Power of Direct Mail in a Digital World with Wilson Zehr

    The Power of Direct Mail in a Digital World with Wilson Zehr
    Oct 30 2024
    In this episode of the He Said, She Said: Razor Branding Podcast, Jaci and Michael Russo sit down with direct mail expert Wilson Zehr, CEO of Zairmail, to explore why traditional marketing tactics like direct mail are resurging in today’s digital-first world. Wilson shares his expertise, explaining how direct mail cuts through the digital noise and remains a highly effective tool for building memorable, personal connections with customers. Listeners will gain insight into: How direct mail stands out in a crowded digital landscape Tactics for crafting memorable mail that avoids the trash pile The science of targeting the right audience with high precision Combining direct mail with digital touchpoints for a powerful, multi-channel approach Whether you’re curious about reviving old-school marketing methods or finding new ways to connect with your audience, this episode contains strategies to make traditional methods work for modern business. Wilson Zehr is an accomplished entrepreneur, academic, and thought leader in the fields of marketing, innovation, and business strategy. With over 25 years of experience in the technology and telecommunications industries, he has founded or participated in 6 large-scale technology startups, raising over$60 million in venture capital funding in his career.
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    36 mins
  • How to Adapt and Evolve Without Losing Focus

    How to Adapt and Evolve Without Losing Focus
    Oct 17 2024
    In this episode of the He Said, She Said: Razor Branding Podcast, Jaci and Michael Russo dive into a crucial topic for business leaders and marketers: adaptability. The discussion explores how companies can evolve and adapt their strategies without abandoning the core brand values that have driven their success. They break down when to stay the course and when to embrace change, using examples from their own experience working with clients who struggle with both stagnation and impulsive decision-making. If you’re a business leader or marketer wondering how to navigate change in today’s fast-moving environment, this episode is packed with insights to help you adapt and thrive.
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    37 mins
  • Navigating Leadership and Branding in a Hybrid World with Dan Regard

    Navigating Leadership and Branding in a Hybrid World with Dan Regard
    Oct 1 2024
    In this episode of the He Said, She Said: Razor Branding Podcast, hosts Jaci and Michael Russo sit down with Dan Regard, CEO of iDiscovery Solutions (iDS), to explore the challenges of leading a global team in a hybrid work environment. Dan shares his insights on how IDS has leveraged technology to maintain reliable internal communication while building trust and culture across continents. The conversation delves into integrating branding with company culture, emphasizing how branding begins within the organization. Dan also discusses the role of AI in the legal and eDiscovery sectors, offering his take on the opportunities and risks presented by emerging technologies. With candid anecdotes and strategic advice, this episode provides valuable lessons for CEOs, marketing leaders, and anyone interested in how technology shapes modern business practices. Listeners will gain actionable insights into the importance of clear communication, internal branding, and the evolving role of AI in the professional world. Dan Regard is an electronic discovery and computer science consultant with 20 years of experience consulting legal and corporate entities. A programmer and an attorney by training, Mr. Regard has conducted system investigations, created data collections, and managed discovery on over 1,000 matters. He is responsible for developing and implementing case and matter strategies that leverage technology in litigation and investigations. Mr. Regard has national and international experience advising on issues such as electronic discovery, computer forensics, structured data, and information management. He is a frequent speaker, teacher, and publisher in electronic discovery matters.
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    48 mins

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