Have you ever faced a cash crisis in your business and realized the bank wasn’t there to help? Running a business can be a whirlwind of challenges, from equipment failures to unexpected personal emergencies—and sometimes, the traditional financial system won’t be there to back you up.

In this episode we dive into the essential strategies every business owner should know to safeguard their cash flow and avoid falling victim to predatory lending. You’ll hear real-life scenarios faced by gym owners who were hit with unexpected expenses, hacked ad accounts, and sudden team losses—all of which had serious financial consequences.

What You Will Learn:

• Why banks are unlikely to lend you money when you need it most and how to work around it.
• How to proactively prepare for cash flow crises before they arise.
• Lessons from business owners who faced $17,000 HVAC repairs, lost $6,000/month from key staff turnover, and paid $600/day in fees to exploitative lenders.
• The hidden dangers of predatory loans, especially in high-pressure moments.
• The steps you can take now to secure cash flow for future emergencies.

When you are ready… Here are 3 ways we can help you:

1. Subscribe to this podcast

2. Join our Facebook group: https://urlgeni.us/facebook/gymownerfreedom

3. Watch my free training on how I retired from my gyms in my 30’s: https://ptlegends.com/free-training-optin

4. Want to get there faster? Book a 15-min call to learn about working with me or joining our community (this is NOT a sales call- leave your credit card at home): https://ptlegends.com/schedule\

Have you ever wondered how to boost your pricing without scaring away your clients? Or why some clients seem more willing to invest in your services than others? If you’re ready to attract clients who truly value what you offer and are willing to pay for real transformation, this episode is for you.

In this episode, we’re unpacking how gym owner Sierra raised her 6-week challenge price from $699 to $999 overnight—and why her clients were excited to pay the increase. Join us as we dive into simplifying pricing strategies, defining clear offerings, and attracting clients committed to making real changes.

What You Will Learn

1. Three-Tier Pricing Model: Discover how to structure your services to appeal to different client levels, from high-ticket mentorship programs to more accessible training options.
2. Step-by-Step Pricing Transformation: Get an inside look at the steps Sierra took to confidently raise her prices overnight, ensuring her clients saw the value and were ready to pay.
3. Power of Simplicity: Learn why offering too many options can confuse clients and how narrowing your focus to three core offers can lead to higher confidence, clearer sales, and improved client retention.
4. Pricing Psychology & Client Commitment: Explore the psychology behind high-value offers, and how to attract dream clients who are dedicated to their transformation and ready to invest.

When you are ready… Here are 3 ways we can help you:

1. Subscribe to this podcast

2. Join our Facebook group: https://urlgeni.us/facebook/gymownerfreedom

3. Watch my free training on how I retired from my gyms in my 30’s: https://ptlegends.com/free-training-optin

4. Want to get there faster? Book a 15-min call to learn about working with me or joining our community (this is NOT a sales call- leave your credit card at home): https://ptlegends.com/schedule\

Have you ever wondered what it would be like to run your business on your terms, serving only the clients you’re passionate about—and all while making a substantial income? What if the key to success wasn’t about chasing endless leads but rather focusing on a select few dream clients who value your work enough to pay top dollar?

In this episode Dave challenges the traditional notion that more leads and more clients automatically equate to a successful gym business. He proposes a new approach—one that shifts away from high-volume client acquisition to a high-ticket strategy. By working with fewer clients who align with your values and goals, you can cultivate a business that’s both financially rewarding and personally fulfilling.

What You Will Learn:

• The High-Ticket Mindset: Discover why more leads can sometimes mean more problems, and why working with fewer, quality clients can simplify your business and life.
• Defining Your Dream Client: How to identify and connect with clients who not only meet your ideal profile but are also willing to invest at a premium level.
• Building an Irresistible Offer: Tips on creating a high-ticket service that brings real value to your clients and aligns with your personal and professional goals.
• Selling with Service: Learn how to sell your premium services by focusing on the impact you can make, rather than the numbers.
• Long-Term Success Through Renewal: Strategies for keeping clients engaged, renewing programs, and building a sustainable business that supports your freedom and lifestyle.

When you are ready… Here are 3 ways we can help you:

1. Subscribe to this podcast

2. Join our Facebook group: https://urlgeni.us/facebook/gymownerfreedom

3. Watch my free training on how I retired from my gyms in my 30’s: https://ptlegends.com/free-training-optin

4. Want to get there faster? Book a 15-min call to learn about working with me or joining our community (this is NOT a sales call- leave your credit card at home): https://ptlegends.com/schedule\

5. Building Indestructible Wealth

Have you ever felt like you’re donating your hard-earned money to the IRS? You’re not alone! If you don’t act now, you could be handing over thousands of dollars unnecessarily, but there’s a way to change that.

In This Episode we'll talk about taking charge of your financial future by understanding tax deductions, loopholes, and strategies to keep more of your money. While I’m not a CPA, I am a business owner who knows firsthand that you can’t rely solely on your accountant for financial wisdom. Join me as I share how you can save big before 2024 ends!

What You Will Learn:

1. Why you can’t rely solely on your CPA for tax strategies.
2. Key tax write-offs and strategies to use before December 2024.
3. The importance of taking control of your financial education.
4. How to approach your tax professional with the right questions and tools.
5. When it might be time to fire your current accountant
6. Ways to join an upcoming live session to learn more, either via Zoom or in the Gym Owner Freedom Facebook group.

Make sure you don’t miss out on valuable tax deductions—join us and start taking control today!

LINK HERE:

Have you ever wondered how to turn a short-term program into a long-term, profitable relationship with your clients? Today, Dave Bess and I are wrapping up our 6-part series on "5x Your 6-Week Challenge" with a game-changing strategy that could transform your business.

In this episode we’ll dive into the art of renewing your high-ticket mentorships into 12-month EFTs (Electronic Funds Transfer). Imagine receiving $3,000 upfront for a 9-week program, and then securing an additional $775 per month for the next 12 months. Even if you sign just one or two clients per month, this approach can have a massive impact on your gym’s revenue.

What You Will Learn:

1. The Renewal Strategy: Discover how to seamlessly transition your clients from a 9-week high-ticket program to a 12-month EFT, ensuring long-term success for both your clients and your business.
2. Maximizing Client Results: Learn why clients achieve better results with this extended mentorship and how to effectively communicate the value of continuing their journey with you.
3. Handling the Renewal Conversation: Get insights on how to navigate the renewal conversation with your clients, making sure they understand the ongoing benefits and avoid feeling “cured” after just 9 weeks.
4. Building a Profitable Back-End Offer: We’ll discuss how to create a compelling back-end offer that keeps clients engaged and drives sustained revenue for your gym.



When you are ready… Here are 3 ways we can help you:

1. Subscribe to this podcast

2. Join our Facebook group: https://urlgeni.us/facebook/gymownerfreedom

3. Watch my free training on how I retired from my gyms in my 30’s: https://ptlegends.com/free-training-optin

4. Want to get there faster? Book a 15-min call to learn about working with me or joining our community (this is NOT a sales call- leave your credit card at home): https://ptlegends.com/schedule\

Have you ever created something so powerful that it not only changed your life but also transformed the lives of countless others? Four years ago, I developed a personal system inspired by “Atomic Habits,” “The One Thing,” and “The Perfect Day.” What began as a personal project soon became a global movement, shaping who I am today and helping others achieve their dreams.

In this episode, I’ll be diving into the fulfillment process of our high-ticket mentorship program, The 63 Day Transformation. This program started as a way for me to become the best version of myself, but its success led me to implement it in my gyms, where it had a monumental impact on our clients’ lives. Now, gym owners around the world are using this system to make a lasting impact on their clients and dramatically increase their revenue.

What You Will Learn:

1. The Power of The 63 Day Transformation: Discover the origins of this transformative program and how it can change lives inside and outside the gym.
2. Fulfillment Strategies: Learn the exact steps to deliver this high-ticket mentorship program, ensuring that both you and your clients achieve incredible results.
3. Why This Works: Understand the psychological and practical reasons behind the program’s success, and how it can 5x your gym’s revenue compared to the average client.
4. Building, Selling, and Renewing: We’ll also touch on how to integrate this system into your business model to attract high-paying clients who stay for the long term.



When you are ready… Here are 3 ways we can help you:

1. Subscribe to this podcast

2. Join our Facebook group: https://urlgeni.us/facebook/gymownerfreedom

3. Watch my free training on how I retired from my gyms in my 30’s: https://ptlegends.com/free-training-optin

4. Want to get there faster? Book a 15-min call to learn about working with me or joining our community (this is NOT a sales call- leave your credit card at home): https://ptlegends.com/schedule\

Have you ever felt like you were just getting by, even when you thought you finally had everything under control? 2017 was my wake-up call. It was the year I decided to stop playing small and take my business—and life—seriously.

In this Episode I’m sharing the raw truth about my journey from struggling boutique gym owner to building indestructible wealth and creating a profit-driven lifestyle. It all started when my GM, who I thought was my right-hand man, turned out to be a complete sociopath, nearly destroying everything I had worked for. But what felt like the worst moment of my life turned out to be the catalyst for my greatest transformation.

What You Will Learn:

1. How to Make Big Sexy Profits: Learn the exact strategies I used to turn my failing business into a profitable empire.
2. Turning Profits into Indestructible Wealth: Discover the wealth-building techniques that the rich use, from Infinite Banking to smart real estate investing.
3. Living the Profit Lifestyle: Understand how to design a life that gives you both financial freedom and the time to enjoy it, all while making an impact.
4. The Importance of a Big Vision: I’ll challenge you to create a vision so big it scares you—and show you how to achieve it.

When you are ready… Here are 3 ways we can help you:

1. Subscribe to this podcast

2. Join our Facebook group: https://urlgeni.us/facebook/gymownerfreedom

3. Watch my free training on how I retired from my gyms in my 30’s: https://ptlegends.com/free-training-optin

4. Want to get there faster? Book a 15-min call to learn about working with me or joining our community (this is NOT a sales call- leave your credit card at home): https://ptlegends.com/schedule\

Have you ever struggled to sell your high-ticket programs effectively? We're diving into Part 4 of our series, where we'll unravel the secrets to perfecting your consultation process!

In this episode, Dave and I know firsthand the difference a perfect consultation can make. When we started, we struggled to convey the true value of our programs. But mastering the consultation process transformed our approach, turning prospects into dedicated clients.

What You Will Learn:

1. The $100K Perfect Consultation Script: Discover the consultation script that’s helped so many gym owners turn prospects into loyal clients.
2. Deep Dive into the Consultation: Learn how to connect with potential clients, understand their needs, and present your program as the ideal solution.
3. Importance of the Discovery Call: If you missed Part 1 on the discovery call, catch up! It’s the first handshake before the deep conversation of the consultation.
4. Creating Lasting Impact: Your ability to sell is not just about filling up your gym; it’s about changing lives and building a business that offers time, money, and freedom.



When you are ready… Here are 3 ways we can help you:

1. Subscribe to this podcast

2. Join our Facebook group: https://urlgeni.us/facebook/gymownerfreedom

3. Watch my free training on how I retired from my gyms in my 30’s: https://ptlegends.com/free-training-optin

4. Want to get there faster? Book a 15-min call to learn about working with me or joining our community (this is NOT a sales call- leave your credit card at home): https://ptlegends.com/schedule\