#14: Anamargarita Baasch, a Venezuelan architect and firm owner now practicing in the US, joins us to discuss overcoming the challenges of outreach and building a diversified client base. We delve into proactive networking strategies and the potential of targeting niche markets in high-end residential and commercial projects.

We dive into:

→ Strategies to help overcome the reluctance to call strangers

→ Setting a regular time for outreach activities

→ Why you need to choose a specific market focus for the next six months

→ Preferences between high-end residential and commercial projects

→ The power of emotional elements in marketing messaging

→ The role of contractors in outreach and business development strategies

→ How to leverage existing networks

→ The benefits of targeting the Latin American community for high-end residential projects

(03:20) How a reliable revenue source supports the firm’s growth success.

(07:48) Why Latin American architects attract local family clientele.

(10:31) Find market traction first, then focus and scale.

(15:19) Focus marketing efforts on one service area.

(23:44) Quality versus quantity leads.

(27:19) Identify your market and the power of networking and cold outreach.

(29:00) Why building relationships with contractors is mutually beneficial.

(31:44) Collaborating on smaller projects with high-end firms.

(36:42) The goal is 5-10 projects annually for growth.

(38:52) Why your outreach needs to be consistent.

GROWTHITECT RESOURCES

→ Join thousands of architects on the free Growthitect newsletter - https://growthitect.com/join

STAY CONNECTED

→ Follow on LinkedIn

→ Follow on Instagram

→ Subscribe on YouTube

→ Follow on Twitter

SPONSORS

🎁 Exclusive offer for Growthitects: Mention Growthitect when you schedule a free consultation and get 10% off your first year with Gelt! → https://go.joingelt.com/growthitect

A big thank you to Gelt for supporting our entire first season! 🙌 They’ve been a game-changer for managing both my personal and business taxes, making tax strategy, compliance, and filing stress-free. If you're looking to optimize your taxes and simplify your financial life, I highly recommend checking them out.

#13: Tyler Mikolajczak of Built Studio joins me to tackle two very common challenges. First, how architects can succinctly describe what they do and who they help. Then, how to make the value of good design more clear and obvious to clients. Join us as we unpack the strategies for engaging clients and the essentials of crafting compelling business messages.

We dive into:

→ A formula to succinctly describe your business message

→ How do you prioritize client engagement throughout the design process?

→ Tyler Mikolajczak’s approach to "high-performance homes"

→ How can architects address and educate clients on the value of good design?

→ Strategies for disqualifying unsuitable clients… early on

→ The role of The Studio community in promoting collaborative growth

→ How Tyler Mikolajczak ensures Built Studio’s service offerings are unique in the residential architecture market

(05:30) Seeking open-minded clients for personalized projects.

(07:48) Targeting young families/professionals.

(12:25) Ensuring client satisfaction by creating ideal homes.

(15:48) The craft of uniquely helping clients achieve goals.

(22:18) Educating homeowners about improving comfort and performance.

(26:13) How architects often face decision fatigue and trend pressure.

(27:48) How custom solutions enhance client differentiation and appeal.

(30:30) Understand client desires and needs before contracting.

(35:50) Enjoying banter, challenging clients and encouraging growth.

(37:36) Discussing pricing strategies.

GROWTHITECT RESOURCES

→ Join thousands of architects on the free Growthitect newsletter - https://growthitect.com/join

STAY CONNECTED

→ Follow on LinkedIn

→ Follow on Instagram

→ Subscribe on YouTube

→ Follow on Twitter

SPONSORS

🎁 Exclusive offer for Growthitects: Mention Growthitect when you schedule a free consultation and get 10% off your first year with Gelt! → https://go.joingelt.com/growthitect

A big thank you to Gelt for supporting our entire first season! 🙌 They’ve been a game-changer for managing both my personal and business taxes, making tax strategy, compliance, and filing stress-free. If you're looking to optimize your taxes and simplify your financial life, I highly recommend checking them out.

#12: Jason Altman of WLP Associates joins me to discuss actionable marketing strategies for architecture firms with limited resources. This episode dives into overcoming common marketing challenges and highlights effective techniques to diversify client acquisition.

We dive into:

→ What are the most common mistakes architecture firms make in their marketing efforts?

→ How can firms with limited resources begin to build a solid marketing strategy?

→ Why is LinkedIn a preferred platform for marketing in the architecture industry?

→ How can architecture firms effectively integrate video content into their marketing strategy?

→ What is 'dark social' and how does it impact architecture marketing?

→ Why is it crucial for architecture firms to engage in marketing even when they are busy?

→ What are the key differences between warm and cold outreach in terms of effectiveness?

(06:10) Referrals should be celebrated, but risk if dependency fails.

(07:21) Diversify marketing channels to secure business growth.

(13:23) Dark social impacts marketing beyond immediate tracking.

(16:09) Focus on one channel to optimize resources.

(18:24) LinkedIn is great for decision-makers, and Instagram for engagement.

(22:09) Video Sales Letters (VSLs) gain trust and prompt action.

(27:30) Understand target markets.

(28:25) Focus on top markets

(33:37) Cold calls offer valuable market insights quickly.

(39:47) Focus on outreach before building LinkedIn presence.

(42:22) Connecting with like-minded people and opening up improves the profession through dialogue.

GROWTHITECT RESOURCES

→ Join thousands of architects on the free Growthitect newsletter - https://growthitect.com/join

STAY CONNECTED

→ Follow on LinkedIn

→ Follow on Instagram

→ Subscribe on YouTube

→ Follow on Twitter

SPONSORS

🎁 Exclusive offer for Growthitects: Mention Growthitect when you schedule a free consultation and get 10% off your first year with Gelt! → https://go.joingelt.com/growthitect

A big thank you to Gelt for supporting our entire first season! 🙌 They’ve been a game-changer for managing both my personal and business taxes, making tax strategy, compliance, and filing stress-free. If you're looking to optimize your taxes and simplify your financial life, I highly recommend checking them out.