Growth Digger

In this episode of Growth Digger, host Taran, founder and CEO of Growth Natives, speaks with Alex Thorik, a seasoned growth marketer and founder of Income on Demand. They dive deep into strategies for achieving growth across the entire customer journey, from lead generation to retention. Alex shares his experience helping local businesses succeed, especially through challenging times like the COVID-19 pandemic.

Key Topics:

• Introduction to Growth Strategies
  • Taran discusses his journey in growth marketing and the goals of Growth Natives.
  • Importance of full-funnel growth strategies for sustainable business expansion.
• Guest Introduction – Alex Thorik
  • Alex's career path in digital marketing and his focus on local businesses, including gyms, restaurants, spas, and real estate.
  • Early career lessons on helping small businesses implement marketing systems.
• Case Study: CrossFit Studio During COVID-19
  • How Alex’s team helped a CrossFit studio in Montreal pivot to online classes.
  • Strategies used: targeted ads, educational content, and building trust through consistency.
• 3 Key Growth Strategies for Local Businesses
  • Mindset of Investment: Importance of viewing marketing as a long-term investment.
  • Content as a Growth Tool: Utilizing short-form content to build familiarity and trust.
  • Retargeting for Conversion: How ads can turn engagement into leads by targeting those who interact with content.
• Challenges in Trust-Building for Local Businesses
  • How Alex and Taran address the trust deficit in digital spaces.
  • Strategies for differentiating genuine businesses from the competition.
• Final Takeaways
  • The importance of having a commitment to growth.
  • Continuously measuring and refining strategies.
  • Repeating successful methods rather than constantly switching approaches.

In this episode of Growth Digger, host Taran Nanda sits down with Nick Jain, CEO of IdeaScale, to discuss transformative strategies for driving growth across industries. Nick shares insights from his journey—from running a $100M trucking business to leading the largest innovation software company on the planet. They explore:

• Building scalable, tech-driven sales strategies.
• The power of content marketing and SEO to outperform competitors.
• Leveraging AI to enhance productivity, marketing, and customer engagement.
• Expanding globally by identifying and targeting ideal customer profiles (ICP).
• Lessons in adapting traditional industries like trucking to modern sales and marketing approaches.

Key Takeaways:

1. How to create a high-performing sales team using technology and strategy.
2. The importance of organic content in establishing thought leadership.
3. Leveraging AI tools to accelerate innovation across the marketing and sales funnel.
4. Tips on expanding your market beyond geographic and cultural boundaries.

Guest Info: Nick Jain is the CEO of IdeaScale, a global leader in innovation software, serving companies like Pfizer, Comcast, and U.S. Government agencies.

The world of sales is undergoing a fascinating transformation. Human touch has always been essential, but what if there was a way to supercharge your sales skills in today's data-driven environment?

By utilizing AI's strengths, we can unlock a new era of deeper, more meaningful sales interactions. We'll explore how AI automates tedious tasks, freeing salespeople to focus on building genuine rapport with clients. Furthermore, AI-powered data and insights will equip them with the edge needed to close deals with confidence.

Join us and discover proven strategies to optimize your sales pipeline, expedite deal closures, and empower your team to achieve their full potential.

By tuning in to this episode, you can expect to come away with an understanding of:

• The Power of Personalization through AI
• Using Gen-AI to Enhance Sales Conversations
• Elevating Interactions and Closing Deals

Whether you're a seasoned sales executive or a budding entrepreneur, the insights shared in this podcast will equip you with the knowledge and tools to excel in the AI-enhanced sales landscape.

Featured Speakers –

Jake Dunlap, Taran Nandha, Harshika

Links & Resources

Breaking Down Barriers: AI Tools and the Democratization of Data Analysis in B2B Marketing

The OpenAI Shake-Up: Navigating Success with DiGGrowth’s Hybrid Approach

Adding the AI Advantage to Your B2B Lead and Account Scoring Maturity Framework

Taran Nandha Founder & Chief Executive Officer

Taran is a seasoned marketing professional with over 20 years of global experience in technology, eCommerce, and go-to-market strategy. As founder of Growth Natives, he leverages his expertise in driving sustainable growth through high-impact digital experiences. With a track record of success at companies like i2 Technologies and Cvent, Taran excels in improving accountability, ROI measurement, and customer satisfaction.

Harshika Chadha

Lead Product Manager - DiGGrowth

Harshika is a seasoned product manager with a passion for business transformation, design thinking, technology, marketing trends, SaaS security, and human-computer interactions. What interests her most is the intersection of these fields, which is why she stays on top of the latest industry insights to uncover strategies for success in today's dynamic business landscape.

Jake Dunlap

CEO, Skaled Consulting

Jake Dunlap, a globally recognized sales leader, is the CEO of Skaled Consulting. He's known for his Modern Sales Framework, which helps VPs of Sales scale their teams efficiently. With over 20 years of experience, he's advised Fortune 500 companies like Microsoft and the NFL, driving significant revenue growth. Featured in Forbes and podcasts like GaryVee, Jake is a trusted advisor for leaders seeking to navigate rapid business growth.