Grow Your Law Firm

By: Ken Hardison
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  • Summary

  • The Grow Your Law Firm podcast deploys the most innovative legal marketing and management tactics available to get more cases and more free time for yourself. Our law firm growth podcast can help scale your firm by 250% growth with less stress and more free time in the week by exploring the hottest topics and trends in legal marketing and management. This law firm podcast will teach you what the Law Schools don’t. Start your law firm growth NOW.
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Economics Management Marketing
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Episodes
  • How to Turn Significant Cases into Strategic Media Wins with Nathan Miller

    How to Turn Significant Cases into Strategic Media Wins with Nathan Miller
    Nov 22 2024
    Welcome to episode 254 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Nathan Miller, CEO and Founder of Miller Ink Nathan Miller is the CEO and Founder of Miller Ink, a Los Angeles-based strategic and crisis communications firm that partners with top litigators to manage high-profile cases with significant media exposure. Prior to founding Miller Ink in 2013, Nathan was the Director of Speechwriting for Israel’s Permanent Mission to the UN, serving as senior communications adviser and chief speechwriter for Ambassador Ron Prosor. He also held roles as policy director for the Homeland Security Advisory Council and as a Goldman Fellow at the Transatlantic Institute in Brussels. Nathan collaborates with attorneys nationwide to handle media inquiries, safeguard client reputations, and navigate complex crisis situations. His expertise spans active litigation support, preemptive crisis training, and advising organizations in class action cases. His commentary on legal issues has been featured in Fox Business, The Los Angeles Times, and Forbes. Certified by the State Bar of California, he offers an MCLE course on best practices in crisis communications and regularly provides media training to law firms, including hosting panels at the LA Intellectual Property Law Association and presenting for East Bay Trust and Estates Litigation. What you’ll learn about in this episode: 1. How to Build an Effective Communication Strategy The first pillar of any successful communication strategy is understanding the objective, the audience, and the messageWith your strategy in place, you can start leveraging all available channels to craft the narrative you want to showcase to potential clients and online audiences 2. Why a Diverse Media Strategy is crucial for Success Combining traditional media, personal platforms, and strategic ads gives firms a strong advantage in delivering their messageLeveraging both digital and local outlets is essential for reaching audiences, clients, and industry peers 3. How Crisis Management Protects Your Firm’s Reputation It’s essential to have a team ready to support lawyers who may lack the time, resources, or familiarity to navigate a crisis effectivelyWith the potential for intense media scrutiny, it's crucial to have a well-defined message that addresses concerns beyond just the legal setting. 4. Why Staying Ahead in a Shifting Media Landscape Matters You need to think like a chess player. Anticipate multiple moves ahead in your media strategy, especially in high-stakes narratives, or you’ll get left behind.It’s important to embrace modern strategies like using AI, social media, and algorithm trends, while still holding onto the core principles that have always guided you. 5. How Specialized Communication Experts Drive Lasting Success Hiring professionals with law-specific expertise helps to build successful legal campaigns and audience connection.Don’t underestimate the value of specialized communication when planning to grow your business. Resources: https://miller-ink.com/for-attorneys/ https://lexvid.com/cle-course/principles-of-crisis-communication https://www.lawline.com/course/principles-of-crisis-communications https://www.facebook.com/MillerInkLA/ https://www.linkedin.com/company/millerinkla Additional Resources: https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind
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    24 mins
  • Crack the Code: Boost Your Law Firm's Visibility with SEO Tactics with Kyle Sheldon

    Crack the Code: Boost Your Law Firm's Visibility with SEO Tactics with Kyle Sheldon
    Nov 15 2024
    Welcome to episode 253 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Kyle Sheldon, co-founder De Facto Digital Consulting. Kyle is a 10-year veteran in the legal marketing field. He co-founded De Facto Digital Consulting with John Schroeder with the objective of bringing transparency and accountability to the industry. What you’ll learn about in this episode:
    1. Why Accountability is Key in Digital Marketing
      • Firms often feel lost when evaluating their marketing performance, relying heavily on reports from vendors.
      • A third-party audit can cut through the confusion and provide a clear picture of what’s really working.
    2. How PPC and SEO Need Hands-On Attention
      • PPC campaigns can easily drain budgets if not actively managed, especially with irrelevant keyword targeting.
      • SEO takes time, especially in competitive markets, and requires a well-executed, keyword-focused strategy to see results.
    3. Why All Marketing Vendors Are Not Created Equal
      • It's tough to know if your marketing agency is delivering real results or just fluffing up reports.
      • Accountability measures ensure your marketing dollars are driving real progress, not just numbers on a page.
    4. How Lead Conversion Starts with Solid Intake
      • Poor intake practices, like failing to follow up on inquiries, can leave potential clients (and profits) on the table.
      • A well-trained, proactive intake team is essential to turn leads into actual clients, maximizing your marketing investment.
    5. Ways Full-Funnel Visibility Drives Success
      • To capture the most leads, firms need to be visible across multiple channels—SEO, PPC, local ads, and organic search.
      • A comprehensive, multi-channel approach gives firms the edge in today’s competitive digital landscape.
    Resources: http://www.defactodigitalconsulting.com/
    https://www.facebook.com/DeFactoDigital
    Twitter: @defacto_digital
    https://www.linkedin.com/in/john-schroeder-b87b3821a/ Additional Resources: https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind
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    29 mins
  • Efficient Virtual Work Practices in Law Firms with Patrick Iyampillai

    Efficient Virtual Work Practices in Law Firms with Patrick Iyampillai
    Nov 8 2024
    Welcome to episode 252 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Patrick Iyampillai, an attorney and Partner of Hale Law. Patrick Iyampillai is an attorney and Partner of Hale Law, a personal injury law firm in Sarasota, Florida. He graduated from Florida State University with a Bachelor of Science and earned his law degree from Stetson University. Following graduation, outside of pro bono work, Patrick has dedicated himself to solely practicing plaintiff personal injury law. He has worked on hundreds of injury cases throughout the negotiation, litigation, mediation, and trial phases, and through them, he has recovered millions on behalf of the wrongfully injured and deceased. Patrick is the current President of the Manatee County Bar Association Young Lawyers Division, and he is proudly a member of the Million Dollar Advocates Forum. Recently, Patrick was awarded an inaugural 36 Under Thirty-Six Professionalism Award by The Florida Bar Young Lawyers Division, and last year he received a 35 Under 35 Award from SRQ Magazine. He has been invited to speak at Stetson Law, IMG Academy, and The Florida Holocaust Museum, and he is regularly featured on ABC 7 WWSB’s "Attorney Spotlight" program. In his spare time, Patrick enjoys golfing, traveling, playing guitar, attending concerts, seeking out the best food, and volunteering with Teen Court of Sarasota. What you’ll learn about in this episode: 1. The Importance of Annual Planning:
    • Planning marketing strategies and budgets for the upcoming year.
    • Reflecting on past performance and setting goals for the future.
    2. Employee Recognition and Engagement:
    • Conducting an annual breakfast meeting to appreciate and reward employees.
    • Involving all team members in setting collective goals and incentivizing achievements.
    3. Diversified Marketing Approach:
    • Utilizing various marketing channels like TV, radio, billboards, and digital platforms.
    • Creating a memorable slogan to differentiate the firm in a competitive market.
    4. Strategic Branding:
    • Developing a unique and memorable brand identity.
    • Standing out in a crowded market by creating a distinct brand message.
    5. Challenges in Growth:
    • Dealing with recruitment and training challenges during rapid expansion.
    • Promoting internal growth by providing advancement opportunities for existing staff members.
    Resources: https://halelaw.com/
    https://www.facebook.com/gotohalelaw
    https://x.com/gotohalelaw
    https://www.linkedin.com/in/patrickiyampillai/ Additional Resources: https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind
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    20 mins

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