• Google Marketing Platform Essentials, DV360, SA360, Analytics 360, Optimize 360

  • Oct 30 2023
  • Length: 4 mins
  • Podcast

Google Marketing Platform Essentials, DV360, SA360, Analytics 360, Optimize 360

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  • Summary

  • Google created the Google Marketing Platform, a collection of analytics and advertising tools, to assist advertisers and marketers in organising, carrying out, evaluating, and optimising their online campaigns. Display & Video 360 and Search Ads 360 are the two primary products that are combined with other integrated tools and capabilities. Below is a summary of the main elements and functionalities of the Google Marketing Platform
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