• Gigi Graziosi, Senior Metaverse Producer at Decentraland, on the Future of Fashion in the Metaverse

  • Jan 10 2023
  • Length: 32 mins
  • Podcast

Gigi Graziosi, Senior Metaverse Producer at Decentraland, on the Future of Fashion in the Metaverse

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  • Summary

  • Dr. Giovanna is a Senior XR and Metaverse Producer at Decentraland Foundation and Head of Metaverse Fashion Week. She has more than a decade of experience in digital design and the XR industry. Dr. Giovanna led the production of MVFW22, which hosted more than 70 global fashion houses, designers and artists and was one of the platform's most successful virtual events to date.

    In this podcast, we cover:

    • How her experience with connected worlds and getting her PHD prepared her for decentralization 
    • The ideation that the metaverse is a work in progress
    • The power of bringing 70 brands together for Metaverse Fashion Week 2022, which included over 7 billion impressions on the event
    • How fashion and the metaverse complement each other 
    • The trend of fashion houses seeing the metaverse as a marketing tool versus integrating it into their larger brand strategy 
    • Bringing the metaverse into physical channels
    • How a brand can immerse itself into the metaverse for the first time 
    • Brand’s appetites for metaverse activations over IRL now that the world is opening up from the pandemic

    To follow Gigi on Twitter, go to https://twitter.com/ggcasimiro_

    To follow Decentraland on Twitter, go to https://twitter.com/decentraland
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