• Getting Into Your First 100 Retail Stores with Drea Groeschel of Better Than Booze

  • Dec 12 2024
  • Length: 48 mins
  • Podcast

Getting Into Your First 100 Retail Stores with Drea Groeschel of Better Than Booze

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  • Summary

  • This episode of the Shopify Happy Hour features Drea Groeschel, founder of Better Than Booze, an award winning beverage brand that duplicates craft cocktail flavors for consumers seeking non-alcoholic options.

    Drea shared TONS of insights and lessons learned from launching and growing Better Than Booze including:

    • why early-stage brands need to KISS
    • how she got into her first hundred retailers
    • the value of face to face interactions and consumer feedback
    • how to choose between marketing strategies
    • why product quality matters
    • what she would do if starting her beverage brand all over again

    Plus, lots more!

    Products mentioned during this podcast include:

    • Better Than Booze
    • Into Thin Air by Jon Krakauer
    • Dafu Sauce
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