Get Smart The Podcast with Alan Borges the Legendary Hospitality Middle Management Coach. 

Ladies and gentlemen, get ready to delve into the dynamic world of franchise hospitality and unlock the secrets to success with our next guest. Joining us today is Alan Borges, a seasoned expert in the franchise industry with over two decades of experience in the QSR/Fast casual sector across Australia.

With a remarkable background in leadership development for multisite franchise owners and Operations/Area/State managers, Alan is the go-to strategist for navigating the challenges of workplace relationships and team engagement. His expertise lies in raising the level of influential people skills, empowering Franchisees and Mid-level managers to prioritise and execute with speed and ease while saving valuable time, stress, energy, and money.

But Alan's journey hasn't always been a smooth ride. From being fired as a teenager for not knowing how to knead the dough properly to now running his own franchise leadership consultancy, his relentless determination has shaped his remarkable path. Alan's commitment to making a lasting impact is evident through the countless managers he has helped transform, leaving a long-lasting mark on their professional lives.

Beyond the confines of his consultancy, Alan's personal interests lie in the captivating realms of psychology and the power of relationships in the workplace. It's intriguing to discover that someone with shy introverted tendencies would choose a profession centred around conversations and building relationships, but it turned out to be one of his superpowers. 
 When he's not immersed in his coaching programs for his clients, you'll find Alan engaging in one-on-one conversations with ambitious individuals, sharing insights at a local café all over Melbourne Australia.

Today, Alan joins us on this conversational, educational, and storytelling podcast to shed light on the dire need for coaching and development systems in franchising, especially for those managing from the middle of the hierarchy. He passionately believes that taking ownership of your skill gaps and seeking development and support is crucial to succeeding in the industry, as no one will care as much about your professional growth and development as much as you do.

To connect with Alan Borges and tap into his wealth of experience, you can reach out to him on LinkedIn or Facebook. Simply search for "ImAlanBorges," and discover a world of valuable insights. If you're looking for a like-minded community of passionate professionals, be sure to join his private Facebook Group, "The Operations Managers Hub" where he shares deep learnings that you can implement immediately that you wish you would’ve been told earlier in your career.

#getsmart #coaching #podcast #midmanagementcoach #hospitality

After 2 weeks off to help you get up to date with Get Smart The Podcast

This week is our firstlive recording, one take, quick serve Podcast with Dave Wilton from Bite Local Australia Pty Ltd

He takes us through the amazing journey of Bite Local and the future of the franchise into greater Melbourne and Sydney.

Please like, subscribe and share!

#getsmartthepodcast #bitelocal #getsmart

It is an honour to have our Special Guest, Mr Mark Khoder, The master of Restaurant Strategist at Your SocialChef, helping Restaurant Groups, chains and Brands both nationally & Internationally.

With over 13 years in the field Hospitality strategy, Mark has developed the now renowned BITE Framework, focusing on Brand growth, Income snowball, Transaction amplification, Equity maximiser. 

Your SocialChef specialises in Restaurant Marketing, Advertising, Digital, Social Media, Content and Innovation, Sales Promotion, and Direct Marketing. 

Can we start with you telling us a bit about yourself. What drew you to the Hospitality Industry in the area of online strategy? 

Mark: I've always been passionate about the hospitality industry and the role that marketing plays in its success. With the rapid growth of digital technologies and social media, I saw an opportunity to help restaurants and other hospitality businesses reach their potential using innovative online strategies. My experience in the industry and love for marketing led me to create Your SocialChef, where we focus on helping restaurants thrive in today's competitive landscape. 

With all of the exposure you have to the industry, what is one piece of advice that you would give to our friends in the hospitality industry to achieve success?
 Mark: My key piece of advice is to always put the customer at the centre of your marketing efforts. Understand their needs, preferences, and behaviours, and then use that information to create compelling and relevant experiences that engage and delight them. By doing so, you will foster customer loyalty and drive business growth. 

What do you see as some of the biggest challenges & hardships, facing the hospitality industry? 

Mark: One of the biggest challenges facing the hospitality industry is the constantly changing landscape, particularly when it comes to technology and customer expectations. It's essential for businesses to adapt and evolve their strategies to stay ahead of the curve. Another challenge is maintaining a strong brand identity while effectively utilising digital platforms and social media channels to reach a wider audience. 

Lastly, How do you see the Hospitality industry evolving Marketing Strategies over the next 3 years? 

Mark: I believe that the hospitality industry will continue to embrace new technologies and platforms, using them to create more personalised and immersive customer experiences. We can expect to see a greater focus on data-driven marketing and the use of artificial intelligence and machine learning to better understand customer behaviour and preferences. I also think we'll see an increase in the use of integrated marketing campaigns that seamlessly blend online and offline channels to create a holistic brand experience. 

Thank you so much for your valuable time and support Mark, we look forward to utilising your amazing Strategies and following your personal future endeavours. 

Mark: Thank you for having me. It's been a pleasure sharing my thoughts with you and your audience. . 

Mark Khoder - Founder and CEO
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