• Gendered Marketing with Sylvie Borau

  • Dec 1 2023
  • Length: 46 mins
  • Podcast

Gendered Marketing with Sylvie Borau

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  • Summary

  • In this episode, Mikhail and Sylvie talk about gendered marketing – its evolutionary origins, how it can both benefit and harm consumers and brands, the ethical challenges it presents, and ways for brands to navigate them. Sylvie Borau is professor in marketing specializing in consumer psychology and applied ethics.
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