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In this episode, Thomas Dickerson shares his journey in the automotive industry, from developing a passion for cars in high school to his latest projects. He recounts his experience at SEMA, the mentors who have guided him, and the decision to launch his own business. Thomas discusses the realities of building his own shop, tackling obstacles like termites and outdated electrical systems, and the financial challenges of starting a business. He also emphasizes the importance of a strong work ethic, a clear vision, and the desire to offer high-quality service. Thomas plans to expand his business’s online presence, partner with technical colleges, and create internship opportunities for aspiring automotive professionals.

Key Takeaways:

• Early passion for cars can be the foundation for a successful career in automotive.
• Networking with mentors and industry professionals is essential for growth.
• Strategic planning and financial investment are key to starting a business.
• Overcoming unexpected challenges, like building issues, is part of business ownership.
• Strong work ethic and dedication are critical for long-term success.
• Building an online presence helps drive business growth.
• Offering internships and working with technical colleges can support aspiring professionals.
• Maintaining high standards and organization builds a reputable brand.
• A five-year plan and ongoing learning can guide growth and adaptability.
• Sacrifices are needed, but passion should drive your business journey.

Guest Bio:
I am 24 years old and an up and coming young builder. I finished a 1967 Shelby SEMA 2021 Top 40 Build, Top 10 Young Gun. His current build is a 1967 C10 planned to be debuted in 2025 and making its rounds. Taught through Technical college, skills USA participant at the regional and national level. I am currently finishing my shop so I can start full-time on client projects. My shop will be able to take a vehicle from bare bones to showpiece all in one location. Design and fabrication to paint (bodywork) and interior.

Guest

• Email: thomas.dickerson10@gmail.com
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Hosts:
Barry Alt, Motorhead Digital

• Email: maximizesales@motorheaddigital.com
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Annette Bauer, Annette Bauer Creative

• Email: annette@annettebauercreative.com
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Audio and Video Production by: Mantis Media

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In this episode, Riley Schlick and her father, Dane, delve into Riley’s journey in the automotive industry, starting Riley’s Rebuilds, and how hands-on experience and online resources fueled her success. Riley shares how she built a team of young car enthusiasts who are integral to her business and discusses the importance of introducing the industry to younger generations through learning opportunities.

Dane highlights the significance of teaching the business aspects of the automotive world and fostering strong ethics within their team. In this conversation, Riley emphasizes the importance of branding, networking, the value of aligning with like-minded businesses, and cultivating relationships with industry professionals.

Riley shares her experience of going viral and receiving media attention, underlining the importance of being outgoing and proactive in networking. The episode touches on youth engagement, with Riley noting the need for industry support and mentorship for young entrepreneurs. She reflects on the challenges of being a young woman in the automotive field, her balancing act between school and business, and the confidence required to succeed.

They cover the exciting restoration project for the 2024 SEMA Show where Riley and Dane work with their team to restore a 1957 Chevy Nomad, highlighting the positive impact youth involvement in such projects can have. Riley and Dane share their favorite tools, and auto events, encouraging listeners to embrace opportunities, learn, and always say ‘yes’ to new challenges.

Guest Bio:
Riley Schlick's journey in the auto industry at the age of 13 began when she founded a classic car carburetor restoration company in her family’s garage called Riley’s Rebuilds.

Over the past five years, the company has grown, now employing four high school students who rebuild carburetors twice a week, generating enough income to fund their car projects, insurance, gas, and other activities.

In 2022, Riley’s business went viral on social media, capturing the attention of automotive aftermarket nationwide. Since then, she’s been featured in top magazines and TV shows, including Stacy David’s Gearz, All Girls Garage, and many more. She sees herself as a youth ambassador in the automotive industry, driven by her passion for the field.

• Email: dtrask@pmmfla.com
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Hosts:
Barry Alt, Motorhead Digital

• Email: maximizesales@motorheaddigital.com
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Annette Bauer, Annette Bauer Creative

• Email: annette@annettebauercreative.com
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Audio and Video Production by: Mantis Media

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Kira Daczko, a passionate motorcycle mechanic, shares her journey into the automotive industry. From her love for Harley-Davidsons to her advocacy for women in STEM, Kira provides valuable insights into the world of motorcycles and automotive education.

This episode covers a wide range of topics, including:

• Kira's passion for motorcycles and her experience customizing a Harley Fat Bob
• The importance of self-sufficiency in the automotive industry
• Overcoming challenges as a woman in a male-dominated field
• The role of SEMA Businesswomen's Network (SBN) and UTI's Women in STEM program
• Automotive education and career opportunities at UTI
• The significance of youth engagement and industry support
• Kira's upcoming motorcycle expedition in Spain

Key Takeaways:

• Passion and determination are key to success in the automotive industry
• Networking and mentorship are invaluable for career growth
• Automotive education should equip students with a strong foundation in mechanics and technology
• Supporting women in STEM is essential for industry diversity

Guest Bio:
Being a Tech School graduate herself has provided Kyra with a unique perspective that has been the driver behind her motivation to create more accessibility to career exploration of the trades for young adults today. That perspective, combined with her self driven management and business relations experience within the trades over the last 15 years, effectively contributes to promoting technical education as a verified foundation necessary for trades careers. With the goal of enhancing economic competitiveness and support of technical careers across our country, it is Kyra’s objective to afford our future generations the essential skill sets they need to be employable in trades that can not be outsourced.

UTI's Vision statement is "to change the world one life at a time." The reason she has chosen to work at UTI is her alignment in this same mission. Knowledge is power in this world and directly empowering our youth is a goal to contribute to changing the world for the better.

• Email: kdaczko@uti.edu
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Hosts:
Barry Alt, Motorhead Digital

• Email: maximizesales@motorheaddigital.com
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Annette Bauer, Annette Bauer Creative

• Email: annette@annettebauercreative.com
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Audio and Video Production by: Mantis Media

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Gearheads n' Gasoline: Restoring Dreams with RJ Cars
Get ready to rev your engines! In this episode, we sit down with Russell Jacobs, the mastermind behind RJ Cars, a legendary auto body restoration shop. From humble beginnings to building a thriving business, Russell spills the beans on the challenges and triumphs of bringing classic cars back to life.

Discover the secrets to running a successful restoration shop, including hiring the right crew, managing money, and finding top-notch parts. We dive deep into marketing magic, from print to social media, and learn which strategies to avoid. Plus, Russell shares his passion for giving back, the importance of youth mentorship, and his vision for the future. Don't miss this adrenaline-fueled conversation!

Guest Bio:
Russell Jacobs is a seasoned automotive restoration expert with over 35 years of experience. As the founder and owner of RJ Cars, based in Arkport, New York, he has overseen the meticulous restoration of over 95 classic and muscle cars. Known for his particular passion for Mopars, Russell has built a reputation for excellence in the industry, with his work featured in publications like Mopar Muscle, Mopar Collector's Guide, and The SHOP Magazine. His expertise has also led to appearances on expert panels and regular showcases at the Carlisle Chrysler Nationals.

• Email: rjacobs@rjcars.com
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Hosts:
Barry Alt, Motorhead Digital

• Email: maximizesales@motorheaddigital.com
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Annette Bauer, Annette Bauer Creative

• Email: annette@annettebauercreative.com
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In this episode, Barry Alt and Annette Bauer interview Gil Monge and Linda Nilon, Co-owners of GCD Audio Studio, a premier full-service auto restoration shop located in Orange County New York. They share their journey from specializing in auto interiors to offering comprehensive restoration services, highlighting the importance of teamwork, communication, and customer satisfaction. They discuss industry challenges like parts availability and managing client expectations, as well as opportunities in creating high-performing, easy-to-maintain cars that offer a great driving experience.

Gil and Linda also talk about the impact of their TV show on their business, emphasizing the importance of consistency and context in content creation. They highlight the value of showcasing the people and culture behind their shop, using humor and relatability to engage their audience. The conversation covers the importance of youth engagement in the automotive industry, the integration of modern technology in traditional car builds, and the need for clear communication and organization in managing a successful business.

Guest Bio:
Gil is one of the original owners of Gillin Custom Design and opened it with Linda in 2006. Thirteen years later, the vision of opening a shop that completed high-end builds from start to finish came to fruition with GCD Auto Studio. He’s currently in charge of client acquisition, all the marketing for the company including the website, and assists in designing projects.

Gil is currently in charge of client acquisition and all marketing activities and assists in customer project designs.

Linda grew up with a love for muscle cars, the 1967 Camaro being her favorite. She has an extensive high-end retail background with a focus on management, store build out, and merchandising.

• Email: Gil@GCDAutoStudio.com
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Also mentioned in this episode are:
POWERtube TV - Married To The Rides!

Hosts:
Barry Alt, Motorhead Digital

• Email: maximizesales@motorheaddigital.com
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Annette Bauer, Annette Bauer Creative

• Email: annette@annettebauercreative.com
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Audio and Video Production by: Mantis Media

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Join Gearheads n' Gasoline as we rev our engines for Episode 3! In this episode, we hit the gas with Jason Chandler, Marketing Director at Auto Metal Direct (AMD). Buckle up as we discuss the ever-changing world of parts manufacturing and how AMD is greasing the wheels for success in the digital age.

Key Takeaways:

• The Power of Connection: Jason dives deep into the importance of social media for building relationships with customers in the auto restoration community. Learn how AMD uses social media to showcase real customer experiences and foster a sense of community.
• Shifting Gears: Jason talks about the changing landscape of marketing in the auto parts industry. Discover how AMD is embracing new technologies to improve product quality and efficiency, while still recognizing the value of traditional tools like catalogs.
• Content is King: Learn why high-quality photography and videography are crucial for parts manufacturers in today's digital world. Jason explains how professional visuals can elevate your brand image and showcase your products effectively.
• Clicks and Catalogs: Jason explores the role of catalogs in the digital age. Discover how AMD is leveraging interactive features like QR codes and exploded views to keep catalogs relevant and engaging for the modern customer.
• Social Savvy: Thinking about diving into social media for your business? Jason offers golden advice on tailoring content for different platforms, the importance of immediate audience interaction, and how to choose the best platform for your target market.
• Fueling the Future: Gearheads rejoice! Jason concludes by discussing the exciting opportunities available in the automotive industry for young people. Learn how the next generation can get their hands dirty and explore rewarding career paths.

Guest Bio:
Jason Chandler, serving as the Marketing Director for Auto Metal Direct (AMD), has been at the forefront of transforming how classic car enthusiasts and restorers engage with high-quality auto parts. With a keen eye for market trends and a passion for the automotive restoration industry, Jason has played a pivotal role in AMD's growth and reputation as a leader in the provision of premium body panels and sheet metal for classic cars. Leveraging his extensive experience in marketing and deep love for vintage automobiles, he crafts innovative campaigns that resonate with car aficionados worldwide. Jason's strategic vision not only drives sales but also fosters a community around the AMD brand, celebrating the art of restoration.

• https://autometaldirect.com
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Hosts:
Barry Alt, Motorhead Digital

• Email: maximizesales@motorheaddigital.com
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Annette Bauer, Annette Bauer Creative

• Email: annette@annettebauercreative.com
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Audio and Video Production by: Mantis Media

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Mark Beatty with Red Line Oil discusses his emotional connection to racing and the importance of honoring the legacy of those who came before. He also talks about the challenges and opportunities in the racing industry, including the need to stay involved in shaping regulations and laws.

Mark emphasizes the importance of innovation and keeping the sport alive by embracing new ideas and reaching out to new generations. Lastly, he shares insights on how teams and drivers can demonstrate their value to sponsors beyond track performance.

In this conversation, Mark Beatty discusses the role of social media in attaining and retaining sponsorships in the motorsports industry. He emphasizes the importance of engaging with sponsors on social media and showcasing gratitude for their support. Mark also highlights the value of social media in building a brand and connecting with audiences.

He shares personal stories of facility improvement and emphasizes the responsibility of race tracks and venues in providing a positive experience for spectators. Mark offers advice for the next generation in motorsports, encouraging them to trust themselves and take risks. He concludes by giving a shoutout to Mike Salinas and expressing his appreciation for his impact on the sport.

Mark’s Bio:
Mark Beatty is the Brand/Marketing Director for Red Line Synthetic Oil for last 3 years. Before that he worked with V. Gaines in Denver Colorado as business development director for V’s family of racing companies: Winberg Crankshafts, GRP Connection Rods, Gibtec Pistons, Fineline Graphics, and Black Diamond Media Productions to name a few.

Mark has been a race car guy since high school when he worked at Bandimere Performance. Yes, the same Bandimere as the speedway - they used to own 3 speed shops in Denver as well. He was a counter guy at their big store in Alameda.

Mark raced his first car which was a 63 1/2 Falcon Sprint, then shared a super comp dragster, and worked with Joe Shalkowski on his NHRA B-ED he ran in Comp. After that, Mark announced at Bandimere Speedway for almost 9 years which led to announcing opportunities at KRP and a few other tracks.

Mark Beatty, Red Line Synthetic Oil

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Hosts:
Barry Alt, Motorhead Digital

• Email: maximizesales@motorheaddigital.com
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Annette Bauer, Annette Bauer Creative

• Email: annette@annettebauercreative.com
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Episode 1 is an introduction to the Gearheads n' Gasoline podcast and our Co-Hosts Barry Alt & Annette Bauer. Barry and Annette discuss the goal of the podcast, why they're passionate about the automotive aftermarket and racing industries, and the amazing guests you should expect to hear from on this podcast.

Hosts:
Barry Alt, Motorhead Digital

• Email: maximizesales@motorheaddigital.com
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Barry Alt is a digital marketing expert with over 25 years in the digital marketing space and the proud owner of Motorhead Digital. Barry leads a team of digital marketing experts dedicated to transforming the online presence of businesses in the automotive aftermarket. His mission is centered around elevating auto restoration, performance, and grassroots race shops. With a commitment to excellence Their signature programs—Location, Site, and Marketing Maximizer™—are designed to supercharge your website, social media, and digital marketing strategy - ensuring you attract higher-quality leads and maximize your revenue potential. Barry's deep-rooted connection to the automotive world is underscored by his early trade school education in auto services and auto body. His commitment to the industry was recognized in 2022 when he was elected to the SEMA ARMO Select Committee which he still proudly serves. Barry is a sought-after speaker at prominent events like the SEMA Show, a regular contributor to THE SHOP Magazine, and a featured guest on various aftermarket industry podcasts where he shares his insights as a content expert.

Annette Bauer, Annette Bauer Creative

• Email: annette@annettebauercreative.com
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Annette Bauer, the owner of Annette Bauer Creative, is a seasoned photographer and marketing professional with a passion deeply rooted in the automotive and motorsports industry. Having spent more than 20 years in the dynamic field of marketing, Annette has narrowed her focus to emphasize the indispensable role of photography in the motorsports and automotive sectors. Professional imagery enhances marketing materials, website content, and social media presence, attracting clientele and conveying a compelling brand identity. She is a fervent advocate for encour

Hosts:
Barry Alt, Motorhead Digital

• Email: maximizesales@motorheaddigital.com
• Website

Annette Bauer, Annette Bauer Creative

• Email: annette@annettebauercreative.com
• Website

Don’t miss an episode from Gearheads n’ Gasoline!

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You can reach us at gngoperations@motorheaddigital.com

Audio and Video Production by: Mantis Media