From The Ground Up

By: Zac Ratcliffe & Eve & D'Arcy
  • Summary

  • Join From The Ground Up, a podcast hosted by Zac Ratcliffe & Eve D’Arcy, where we’re not just sharing what we know but learning right alongside you. This isn’t about lecturing from a pedestal; it’s about real conversations, genuine insights, and discovering what truly works when it comes to starting, scaling, and growing property businesses. In each episode, we’ll dive into discussions with industry experts, covering everything from creative property deals to insights from software CEOs and finance professionals. From The Ground Up is your front-row seat to hear from real entrepreneurs on the path to financial wealth through property.

    Eve and I each took the leap into property, building a successful property management company specialising in serviced accommodation. Eve went full-time in just five months, while I made the jump after about a year and a half—and we’re still exploring how property can lead to financial freedom as we diversify into new strategies.

    If you're ready to take the leap with us, join us on this journey to build a financially free future—one property at a time!

    StayRight 2024
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Episodes
  • #6 Adam Howell, FortTheLandords: 1,000 Properties Later, Insider Secrets To Property Investing
    Dec 26 2024

    In this episode of From The Ground Up, we sit down with Adam from For The Landlords, a seasoned property sourcer and portfolio builder with over 1,000 properties under his belt. Adam takes us behind the scenes of his innovative approach to property sourcing, renovation, and management, sharing the strategies that have made his team one of the UK’s most efficient and trusted in the field.

    Key Topics Covered:

    1. Streamlined Processes: Adam explains how his team operates like a well-oiled machine, with specialized departments for sourcing, renovations, lettings, and maintenance. Each team member stays in their lane, ensuring efficiency and consistency.
    2. Deal Analysis 101: Learn Adam's simple yet effective formula for evaluating property deals, including how to calculate maximum offers, price renovations, and spot where value can be added.
    3. Lessons Learned: From horror stories like discovering £20,000 worth of asbestos to common pitfalls such as overpaying for properties, Adam shares valuable lessons for investors at all levels.
    4. The Changing Property Market: We discuss how property sourcing has evolved from print ads to the digital age, the impact of rising rents, and why social media is now crucial for reaching modern investors.
    5. Sustainability in Property Investing: Adam emphasizes the importance of thinking long-term with every deal—from creating scalable renovation systems to building relationships with agents and contractors.
    6. Building Wealth the Right Way: We explore the balance between cash flow and equity growth, avoiding the over-leverage trap, and how to secure reliable returns in an unpredictable market.

    With real-world insights, actionable tips, and honest reflections, this episode is perfect for both seasoned landlords and those just starting their property journey.

    Where to Find Adam:

    • Website: ⁠forthelandlords.com⁠
    • Instagram & TikTok: @landlord.lessons
    • YouTube: For The Landlords
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    1 hr and 2 mins
  • #5 Wendy Brumwell: From Ice Rinks to Barn Conversions: Wendy’s Journey to Property Success
    Dec 13 2024

    In this compelling episode of From the Ground Up, Zac speaks with Wendy, a Bristol-based property developer, mentor, and Amazon bestselling author. Wendy shares her incredible journey from a professional figure skater to building a thriving career in property.

    Drawing parallels between the discipline of competitive sports and the determination required in business, Wendy emphasises the importance of resilience and taking action. For property investors and entrepreneurs, Wendy provides valuable insights into key strategies that shaped her success, including mastering HMOs (Houses in Multiple Occupation) and navigating complex developments like barn conversions and commercial-to-residential projects.

    Wendy highlights the importance of selecting the right investment areas through local market research and the value of mentorship in accelerating growth. The discussion also explores challenges facing landlords with evolving housing legislation, where Wendy offers her perspective on adapting strategies, such as exploring serviced accommodation, to maintain profitability and future-proof investments. Wendy’s story is a masterclass in personal growth and overcoming limiting beliefs, reminding listeners that knowledge alone isn't enough—decisive action is the real differentiator.

    Packed with practical advice and inspiration, this episode is essential listening for anyone ready to scale their property business and build sustainable success from the ground up.

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    1 hr and 2 mins
  • #4- Shazad Ahmed- Unlocking Specialist Property Finance
    Dec 6 2024

    In this episode of From The Ground Up, we sit down with Shaz Ahmed, a property finance expert and founder of his own brokerage Elan Property Finance, to discuss the ins and outs of funding for property investors. From bridging loans to development finance, Shaz shares his expert advice on navigating the complexities of securing finance and overcoming common hurdles.

    Here’s what you’ll learn: 🔑 The benefits of working with a specialist broker. 🏡 Bridging vs development finance—what’s the difference? 📉 The biggest challenges new investors face and how to overcome them. 📱 How Shaz has built a strong brand through social media and networking.

    Whether you’re just starting out or looking to grow your property portfolio, this episode is packed with actionable insights to help you achieve your goals.

    Follow Shaz on Instagram at @WhereIsShaz and tune in to hear how he’s changing the game in UK property finance.

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    58 mins

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