In this episode of In the Blink of AI, Georgie Healy speaks with Brendan Cervin, CTO at Ideally, a cutting-edge consumer insights platform redefining the research process with AI. IDEALI enables companies to access overnight insights, turning weeks of research into hours, and has quickly become a game-changer for ANZ corporates. Brendan delves into the evolution of market research, the role of AI in creating actionable insights, and the challenges of integrating AI technologies into traditional business processes. From discussing Google Glass to synthetic data, this episode provides an insider’s perspective on the disruptive potential of AI in consumer research.

00:31 – Introduction to Brendan Cervin and Ideally

01:33 – What is Ideally?

02:30 – Why AI is essential for consumer research

04:05 – Consequences of not using consumer insights in product development

05:53 – Brendan’s thoughts on Google Glass and mismatched technology expectations

07:34 – Moving beyond sentiment analysis to clustering insights

12:56 – Low switching costs in AI platforms and their implications

14:36 – Challenges and potential applications of synthetic data in consumer research

22:48 – How Ideally delivers insights through AI-powered reports

29:42 – Brendan’s vision for Ideally in the next year

32:06 – Brendan’s take on AI’s rapid industry growth

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Rocking Horse - November 2024