In this enlightening episode of Approaching Infinity, we are honored to host Arie Brish, a renowned expert in the realm of business innovation and strategy. Arie delves into the critical importance of execution in innovation, sharing insights drawn from both historical successes and his vast experience. He sheds light on the distinction between technology and true innovation, emphasizing the necessity of understanding customer needs to achieve success.

Arie's journey from conceptualizing groundbreaking ideas to commercializing them offers a wealth of knowledge. His book, 'Lay an Egg and Make Chicken Soup,' serves as a cornerstone in our discussion, exploring the intricacies of turning innovative concepts into marketable successes. Through his narrative, Arie underlines the pivotal roles of collaboration, teamwork, and strategic business planning in transcending the ideation phase to actualize tangible innovation.

Listeners will get a comprehensive understanding of why business strategy and marketing are paramount in the innovation ecosystem. Arie's personal stories and professional insights show the path to cultivating an environment where innovation flourishes, highlighting the essence of creating emotional connections with customers and the significance of a robust business model.

Join us in this episode as Arie Brish navigates the journey of innovation, from the spark of an idea to the complexities of bringing it to market, offering a guiding light for entrepreneurs and innovators striving to make a meaningful impact!

Support and Connect with Arie

• LinkedIn: https://www.linkedin.com/in/ariebrish/
• CXO 360: https://cxo360.net/
• Lay an Egg and Make Chicken Soup: https://a.co/d/7mt89kM

Support and Connect with Justin

• LinkedIn: ⁠https://www.linkedin.com/in/justin-roopnarine/⁠
• Twitter: ⁠https://twitter.com/Justin_777_⁠
• Instagram: ⁠https://www.instagram.com/jrlive7/

Thank you for tuning into Approaching Infinity. Stay engaged for more inspiring discussions that shape the future of business, technology, and innovation. ✌🏽