Technology advances combined with the pandemic have seen the number of online businesses out there (MicroChilli included!) increase dramatically in recent years. The overheads are lower than bricks-and-mortar retail, which means the barriers to entry are fewer, however there are still many things to consider to ensure success in this realm. 

Alex Tempany, Founder of Alex Tempany Jewelry has been in biz for over three years, so has some great tips, tricks and learnings to share when it comes to owning it in the world of e-commerce. 

In episode 15 Alex chats with Sharon about:

• Some of the benefits associated with running an online vs. bricks-and-mortar business
• Her recommendations when it comes to affordable, user-friendly platform providers (even for those with minimal tech skills)
• How and why your online store needs to be seamless – from the way you showcase your products, to ensuring consistent branding. 
• The importance of the customer journey, the role of data here, and the key term to know: conversion rates (spoiler alert: Alex shares a conversion rate KPI, too!)
• The challenges she has faced when it comes to wearing all of the hats, and the value of prioritising.
• Why it’s important to outsource where and when you can.

Interested in learning more about Alex and her beautiful pieces of both bespoke and ready to wear jewelry? Head to her:

Website

Instagram

This podcast has been produced and edited by Snappystreet Creative

If you’re spending loads of time on proposals, struggle to respond to leads or follow up with prospects, or don’t have a clear client onboarding and offboarding process in place… Then your business could be in need of some process related R&R!

Firstly, know that you’re not alone, and this is so common. Secondly, episode 15 of our podcast is going to be a must listen for you. Here Sharon and Charlotte Isaac, a Dubsado Strategist & Business Operations Consultant, cover the tools, tips and tricks you can lean on to streamline your operations, get more time back in the day, secure new clients, and grow your biz. 

Take a listen to hear Charlotte talk through:

• The value of process in a small business (we’re all time poor, after all!)
• Some quick wins when it comes setting up and streamlining your operations
• The three key processes she recommends establishing before you launch (you can still do this now if you’re already up and running, though!): lead nurturing, onboarding, and offboarding.
• Some of the benefits of a process-driven approach 
• The key process-driven platforms to consider: a CRM, scheduling tool, and project management tool, and her recommendations for each. 

To learn more about Charlotte’s services and to get in touch, head to her website.

Charlotte has also created a special link for listeners to access her course: 7 Steps To Automation for free! Check it out here.

This podcast has been produced and edited by Snappystreet Creative

So, you’ve started or are running a business… Amazing! However, like so many of us entrepreneurs, you might have found that aside from the fun client work – where you’re the expert – there are lots of other things to consider as a business owner. Think: bookkeeping, HR, IT, and… Legals!

Having a sound set of legal documents in place is a must, however we get that navigating all things contracts can be a little overwhelming. So, in episode 13, Sharon chats with Tracey Mylecharane, a Business Lawyer with more than 12 years experience in litigation and dispute resolution, and Founder at Tracey Mylecharane Solicitor, about this very topic.

Some of her key insights from this ep include:

• The three key reasons why contracts are important for every small business, from the need to adhere to your legal obligations, to protecting yourself.
• The value of treating your legals in the same way you do your branding, website and social media.
• The key types of contracts to know, for both product and service-based businesses.
• Why it’s so important to avoid a templated approach, and opt for legal documents that are tailored to your business, and your offering.
• The power of highly engaging, branded legal documents that reflect you and your business.
• The issues you might face without contracts, such as not receiving payments (eek!), falling victim to scope creep, or even getting sued.
• Tips for creating contracts (namely: be open to outsourcing!)
• The ballpark costs small businesses can expect to pay for these types of services, and the fact that payment plans are also a thing.
• Top tips for dispute resolution.

For more great legal tips and tricks from Tracey, and to get in touch, visit her:

Website

Instagram page

This podcast has been produced and edited by Snappystreet Creative

So, maybe you’re growing and aren’t sure where to go next, recognise that you need some advice from the experts but don’t know who to look to, or have big, bold plans for your business, and want to learn more about ways to fuel its growth… Well, episode 12 of our podcast is full of insights that relate to this, and more!

Here Sharon spoke with Troy Trewin, a chairman, advisor and businessman, who is also the founder of Grow A Small Business. Some of the topics they cover include:

• Troy’s varied and successful entrepreneurial journey from childhood, through to launching businesses overseas, operating distilleries in Australia and NZ, and running Grow A Small Business.
• What is meant by the term shareholder, including the value they can bring to a business, what they own, and what their role is.
• What to look for in a shareholder, including Troy’s notion of active vs. passive money.
• The importance of a shareholder agreement, and looking to legal experts to create them.
• How to know if and when seeking the support of shareholders is right for you.
• Tips for getting shareholders on board (a solid pitch is a must, as is financial modelling!)
• Troy’s notion of ‘agile corp governance,’ and its value.

To learn more about Troy, Grow A Small Business, and how to become a guest on his renowned podcast, visit:

The Grow A Small Business website 

Troy’s LinkedIn 

This podcast has been produced and edited by Snappystreet Creative

If you think about what it is that inspires you to make a purchase or learn more about a company, chances are their branding has a big part to play. 

In fact, a beautiful, eye-catching brand is what could set your small business apart from the rest and build trust, resulting in more leads, and greater growth.

In episode 11 of From Hot Mess to Flamin’ Success, Sharon and Gabby discuss some of the key pillars of good brand design, and how making the investment could benefit you.

Some of the things they cover off include:

• What is meant by the term ‘brand identity,’ which Gabby likens to as your brand’s personality. 
• The value and importance of having a compelling brand, and rolling it out across your various platforms in a consistent way.
• The process involved in working with a brand designer, including the four Ds: discovery, direction, design and delivery.
• That small business owners should aim to view branding as an investment instead of an expense.
• How a professional brand that communicates your values can reduce risk when you’re launching a new business or product. 
• The price points for professional branding, which vary depending on a studio’s size, as well as the deliverables you’re seeking.
• Gabby’s do’s and don’ts when it comes to branding (spoiler alert: avoid taking the DIY brand route!)

To learn more about Gabby’s offering and approach, head to:

Instagram

Website

This podcast has been produced and edited by Snappystreet Creative

Whether personally or professionally, most of us will have received a suspicious looking email or text, or worse, had our website or social media platforms hacked at least once before.

Managing our security online is super important these days, as so much of our work and communication is done through digital channels. 

All of this is what inspired the topic of our latest episode! Listen in to hear cybersecurity expert Richard Addiscott talk with Sharon about:

• How cybersecurity – or as Rich mentions it’s been referred to – ‘our soft underbelly’ has evolved in recent years and is no longer a nice to have, but a must have.
• Some of the implications of a cyber attack.
• The importance of mindset here, and recognising that you could, in fact, fall victim to a cyber attack. No one is immune!
• Common types of cyber attacks, including phishing, which Rich says is responsible for a large chunk of security breaches.
• Tips for creating a cybersecurity policy for your organisation. Importantly: keep it simple and avoid technical jargon, so your people understand what they need to be doing.
• Key signs that you might have been hacked.
• The importance of doing your due diligence when it comes to software selection.
• The notion of the ‘business email compromise’ and what to do if this happens in your company. 
• Some resources to consider for staying on the front foot from a cybersecurity perspective.
• A key benefit of having a strong cybersecurity system in place: it can help you build brand trust.

This podcast has been produced and edited by Snappystreet Creative

A personal budget is important not only if you’re an employee, but a business owner too, as the two are inextricably linked. 

Ideally, you’ll create your personal budget first, and this will then influence things like pricing in your biz. So, with a new financial year having just arrived, it’s time to get planning and goal setting!

This prompted us to look to one of the personal finances pros for episode 9 of From Hot Mess To Flamin’ Success: Kate Campbell, the Editor & Founder of How To Money.

In this episode Sharon and Kate cover off: 

• The inspiration behind launching How to Money – namely Kate has found that personal finance management is one of those things we don’t tend to get taught at school.
• Some key steps to take when creating a personal budget, and how aligning your goals with practical steps is key.
• The importance of budget flexibility, experimenting with different scenarios, and the value of getting a friend or family member to join you on the journey (you might even find it becomes fun!)
• Recommended budget tracking tools such as Frollo, Pocketbook and PocketSmith, which many banks also have, and budget sub-categories to include.
• The joy vs. spend dichotomy, and spending in a way that complements your goals and values.
• Kate’s concept of the ‘money date’, where you carve out time each month to head to a cafe and sit down to look at how you’re actually tracking against your budget. 
• Tips for ‘giving a dollar a job’ and getting the most out of the new financial year.

Seeking some support with your personal finances, so that you can succeed in business, too? Learn more about How To Money and get in touch with Kate via their:

Website

Instagram

This podcast has been produced and edited by Snappystreet Creative

Did you know that registering for an ABN doesn’t necessarily mean you have exclusive rights to your business name, as well as brand assets like your logo and tagline? 

This is where trademarking comes in. Not just reserved for big corporations, it’s important when it comes to protecting your business, and what Raquel Garcia, a Trade Marks Attorney and Founder of Legiterati likens to “an insurance policy for brands.”

So in episode 8 of From Hot Mess To Flamin’ Success, Sharon and Raquel chat about:

• How trademarking can be used to help you protect your brand and business assets, and deter other organisations, no matter their size, from using them.
• The important differences between a business name and the trademarking of that name. 
• Why applying for a trademark is key before you launch: it will help you avoid expensive re-brands and even (gulp) a lawsuit.
• How a registered trade mark becomes property, and why this is essential if you’re seeking investors, or looking to eventually exit the business.
• The process involved in applying for a trade mark, which operates on a ‘first to file’ priority basis (which means time is of the essence!)
• The cost of trademarking, and how long a trade mark lasts. 
• Trade mark monitoring, its value in terms of ensuring others aren’t filing for names, logos or other assets that are ‘confusingly similar’ to yours, and how to oppose a trademark application (of which you’ve only got two months to do so)
• That it is possible to apply for a trade mark yourself, however with 45 classes to choose from, it can be a bit of a maze, so looking to an expert is key!

Inspired to take action before it’s too late? Get in touch with Raquel to find out more about trademarking, and how she can support you!

Website

Instagram

Email: hello@legiterati.com 

This podcast has been produced and edited by Snappystreet Creative