In this episode of the iSearch podcast, Benjamin Lim (iSearch) discussed with Eric Siew (Choobub Creatives) on his journey from being a doctor to establishing a marketing agency, and some effective tips for SMEs to build their online branding.

The areas of discussion include:

0:00 - Introduction

1:18 - The story behind Eric's interesting career change

3:19 - Why Eric chose the marketing field

5:55 - How Eric navigated his decision with his family

7:40 - The challenges Eric faced and the mindset shift needed to go from employee to entrepreneur

9:57 - Finding a business partner

11:27 - How long it took Eric to land his first client

14:48 - 3 marketing strategies for SMEs to stand out and build their online branding

18:23 - Eric's advise for shy people who want to build their branding

20:25 - How to get started with content writing

22:23 - Eric's thoughts on creating organic content vs. running ads

24:31 - Boosting organic content as ads

26:17 - LinkedIn as a platform for B2C businesses

28:16 - Style of content writing for B2C businesses on LinkedIn

30:47 - How businesses can measure performance of their content

32:45 - How Eric overcomes a creative block

35:32 - Building a personal brand vs. building a corporate brand

37:42 - How entrepreneurs can join Eric's community

Check out Choobub Creatives here:

https://choobub.my/

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