In this episode of The Financial Game Plan, Alisha sits down with Andrew Brody, President of Palm Beach Pool & Spa Services. Andrew shares his journey from managing home furnishing sales to becoming a successful business owner in the pool services industry. He offers insights into growing a company through strategic customer acquisition, maintaining a premium service, and scaling with subcontractors. Andrew also discusses how he tracks the financial health of his business using QuickBooks and his future goals for growth and potential succession plans.

Key Highlights:

1. Business Overview: Andrew describes Palm Beach Pool & Spa Services as a full-service company offering weekly cleaning, pool repairs, remodeling, and maintenance for residential and some commercial clients in South Florida.
2. Why Pools?: Palm Beach County has one of the highest concentrations of pools per capita, which inspired Andrew to start his pool business after moving to the area.
3. Route Buying Strategy: Andrew initially bought 45 pool service customers through a broker, using this strategy as a fast way to enter the industry with minimal training.
4. Premium Service Approach: Palm Beach Pool & Spa Services differentiates itself by offering high-quality, premium services, emphasizing reliability, communication, and the best equipment. Andrew explains how they maintain consistency and customer satisfaction in an industry with competitive pricing.
5. Financial Management: Andrew uses QuickBooks and works closely with a bookkeeper and CPA to track revenue and ensure solid gross margins. He emphasizes the importance of running a lean operation without debt.
6. Subcontractor Strategy: All of Andrew’s workforce consists of subcontractors, allowing him to maintain flexibility, control costs, and scale the business without the stress of making payroll.
7. Industry Trends & Future Goals: Andrew reflects on private equity's growing interest in the pool industry, considering the possibility of selling his business but remaining adamant about avoiding a non-compete clause. His future plans include steady growth without taking on debt.
8. Succession Plan: Andrew shares his potential succession plan, noting his daughter’s interest in joining the business while his son remains uninterested.

Takeaway Quote:

“Our promise is to solve the problems others can’t. We focus on reliability, premium service, and using the best equipment—customers don’t mind paying more when they see the value.”

Tune in for an engaging conversation on growing a niche service business, understanding financials, and positioning yourself as a premium provider!

Links And Resources:

• Palm Beach Pool & Spa Services
• Andrew Brody on LinkedIn

• Alisha Martin on Linkedin
• The Financial Game Planner
• AlishaMartin

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