Friends with Benefits

By: Sam and Jason Yarborough
  • Summary

  • Welcome to Friends with Benefits, the business podcast about revenue-generating partnerships.

    Not "business time" with friends.

    This podcast is for those looking to build professional relationships that last and add tremendous value to your company and maybe even, you personally.

    Join hosts Jason and Sam Yarborough, who happen to be married, as they talk with some of the best in the industry.

    We will be tackling topics like what good partnerships looks like, how relationships can build immense value for your business, and why even though strategy, pipeline, and growth are the goals, it all comes down to relationships. Let’s face it, business is done person-to-person.

    Discover how personal connections transcend the boundaries of business time. Come hang out with us for inspiring stories, actionable strategies, and valuable insights that will empower you to forge meaningful partnerships in today’s competitive landscape.

    Because we all know, business time is personal.

    © 2024 Friends with Benefits
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Episodes
  • How Partner Operations Drives the Partner Experience with Antonio Caridad
    Dec 19 2024

    In this episode of Friends with Benefits, Jason and Sam sit down with Antonio Caridad, a true legend in the world of partner operations. Antonio shares how partner operations serve as the backbone of successful partnerships, driving both partner and customer experiences. From his innovative five-pillar framework to the role of partner ops in influencing customer journeys, Antonio offers practical advice and real-world insights. Discover why a strong partner experience isn’t just a luxury, it’s essential to scaling partnerships and achieving measurable results.

    Antonio also shares his philosophy on problem-solving, the value of active listening, and his passion for building scalable frameworks for partner teams. Whether you’re new to partnerships or a seasoned leader, this episode is packed with actionable takeaways to elevate your strategy.

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    51 mins
  • Brian Jambor on Balancing the Art and Science of Partnerships
    Nov 14 2024

    On today's episode, we dive deep with Brian Jambor, a true architect of partnerships and human connection. In this episode of Friends with Benefits, Brian unpacks the nuances of scaling partnerships, shares lessons from his career, which range from making headlines in the Wall Street Journal to launching innovative AI collaborations, and gives his take on the future of partnerships in the age of AI. Discover why trust, ethics, and connection are at the heart of his success, and hear how he’s helping redefine partnerships as a genuine, people-first approach to business. If you’re passionate about building impactful alliances, this episode is packed with insights to guide your journey.

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    56 mins
  • Jen Igartua on the Power of RevOps and Partnership Alignment
    Nov 7 2024

    In this episode of Friends with Benefits, Jason and Sam sit down with Jen Igartua, CEO of GoNimbly, to talk all things RevOps. Jen walks us through her journey in the world of revenue operations, unpacking how RevOps has become essential for scaling B2B SaaS companies. We dig into the value of operationalizing partnerships and hear how GoNimbly has made this a core part of their strategy, especially through their powerhouse partnership with Gong. Jen also dives into the trickier side of RevOps, like solving attribution challenges and syncing up with C-suite priorities. And as a bonus, we get a peek into her creative world of improv and game design, showing us how creativity and adaptability make all the difference in business. This episode is packed with laughs, strategic insights, and Jen’s unique take on where RevOps and partnerships intersect.

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    50 mins

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